Publicis Dublin and AXA Launch ‘Problems Parked’ to Support Women’s Mental Health
Publicis Dublin has partnered with AXA Ireland to launch Problems Parked, a new campaign aimed at raising awareness of the 51% of women in Ireland living with mental health challenges. The campaign was inspired by AXA’s 2024 Mind Health Report, which revealed that over half of Irish women are dealing with issues affecting their mental wellbeing. At its heart is the...
Joe Duffy Channels His Inner Private Eye in New Campaign for Lidl
He may only have left RTÉ recently but Joe Duffy, one of the top Irish broadcasters over the last 25 years has returned to the nations screens to investigate Lidl and its recently launched Lidl Plus app which offers shoppers points on their shopping as well as special offers. To dramatise just “how unbelievable” Lidl’s prices are, Droga5 Dublin, part...
Ponder Delivers Jurassic Performance for New LEGO Movie
The Dublin-based production company Ponder has created a new global campaign for LEGO. The campaign marks the launch of the new Jurassic World movie “Rebirth” and was shot over two days in Dublin. Both the TV and cinema commercial was made entirely in Ireland by Ponder with directors DADDY (Mike Ahern and Enda Loughman) in association with 1st Avenue Machine. VF,...
Keano Returns Home in Rockshore’s League of Ireland Campaign
The Diageo-owned Rockshore has marked its sponsorship of the League of Ireland (LOI) with new campaign featuring Irish soccer legend Roy Keane. Created by The Tenth Man and directed by Declan Lowney, the new campaign includes a TV spot which brings Keane right back to where it all began, in his home county, Cork, and tells a story of the...
RSA Tackles Drink Driving in New Campaign from Forsman & Bodenfors
Forsman & Bodenfors has rolled out a new campaign for the Road Safety Authority (RSA). The latest campaign tackles the issue of drink driving and society’s attitude towards it. Drink driving continues to be an issue in Ireland but there is another worrying trend today: a rise in the social acceptance of drink driving. Since 2019, social acceptance of drink driving...
Allianz Gets Real in New Campaign from Forsman & Bodenfors Dublin
Forsman & Bodenfors Dublin has rolled out a new campaign for Allianz Ireland called “Real Life.” The campaign captures the “texture and honesty” of every day life for most ordinary people. According to the agency, the campaign grew from a simple insight: many insurance customers feel the need to present a polished, perfect version of themselves, especially when they’re making...
You Can’t Argue with New Tesco Campaign from BBH Dublin
BBH Dublin has created a new playful campaign for Tesco Ireland that aims to bring new life to the retailer’s value proposition by shifting it away from mere price-match mechanics and comparisons with competitors, by embracing “the emotional satisfaction of a shop well done”. According to the agency, “at the heart of the creative is a simple but powerful insight:...
Boys+Girls Tap into PhoneWatch Phobia in Latest Campaign for Alarm Provider
PhoneWatch, Ireland's leading provider of monitored home security systems, has launched the next iteration in its marketing campaign that dramatizes the effectiveness of its products from the burglar's perspective. The campaign was created by Boys+Girls. The previous execution, ‘Burglar Bootcamp’, earned a Bronze Effie Award in 2025 and was responsible for driving ignificant sales growth. Statistics show households with PhoneWatch alarms...
It’s All About the Extras for Apache Pizza’s New Campaign from Javelin
Javelin has created its first campaign for the nationwide Apache Pizza since winning the account earlier in the year.
An Post Delivers New Campaign as Part of Brand Reset
The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company. A key part of the rebrand is a new hero campaign called “A Nation Delivers". Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring strangers to help one small...
