New Core Recruitment Campaign Shines a Light on the Rewarding Work of the Gardaí
As the Garda Síochána seeks to recruit up to 5,000 new officers over the next five years, Core has created a new campaign that highlights both the challenges and rewards of working with the force. The campaign builds on the creative platform “It’s a job worth doing” but delves deeper into the intense moments that define Garda life. As part...
Javelin Targets Domestic Violence in New National Campaign for Cuan
Javelin has unveiled Always Here, a new national awareness campaign for Cuan, Ireland’s domestic, sexual and gender-based violence agency. Launched this week by Minister for Justice Jim O’Callaghan TD, the campaign delivers a simple but vital message to victims and survivors of sexual violence: “You’re Not Alone.” The campaign will run nationwide for six weeks across television, radio, digital, social media and...
National Lottery Puts Dreams Back at Centre of New Campaign from Folk VML
The National Lottery has launched a new advertising campaign with Folk VML, aimed at strengthening the brand’s connection with players and highlighting its role in funding good causes across Ireland. Supported by Oliver and Starcom, the campaign is running across TV, digital, OOH and social and forms part of a wider shift in direction with a product-first approach to a...
O’Donnells Crisps Puts the ‘O’ at the Heart of Bold New Campaign
The Tenth Man has launched a new advertising campaign for the Tayto-owned O’Donnells Crisps, celebrating the iconic ‘O’ at the centre of the brand's name and heritage. The campaign is running across TV, VOD, social, OOH, digital, in-store and event activations, with major appearances planned at Bloom and the National Ploughing Championships. Filmed entirely at Seskin Farm in Tipperary—where the O’Donnell family has been growing...
Londis Invests €1m in New ‘Rathbar’ Campaign Celebrating Local Communities
The BWG-owned retail chain Londis has launched a major new €1m marketing, advertising and social media campaign, “Londis Rathbar,” which highlights the brand’s deep roots in local communities and the role of independent retailers across Ireland. Created by Forsman & Bodenfors and directed by Stevie Russell of Assembly, the campaign was filmed earlier this year in Londis Kentstown, Co. Meath,...
Mick McCarthy Seeks Redemption in New Heineken 0.0 Ad
Heineken 0.0 has unveiled a new promotional campaign fronted by Irish football legend Mick McCarthy, offering fans a complimentary pint of the non-alcoholic beer in participating pubs nationwide. Created with agency partner THINKHOUSE, the campaign takes the form of a tongue-in-cheek, noir-inspired short film in which McCarthy channels his inner Humphrey Bogart in a playful “redemption tale” with a nod...
Publicis Dublin and AXA Launch ‘Problems Parked’ to Support Women’s Mental Health
Publicis Dublin has partnered with AXA Ireland to launch Problems Parked, a new campaign aimed at raising awareness of the 51% of women in Ireland living with mental health challenges. The campaign was inspired by AXA’s 2024 Mind Health Report, which revealed that over half of Irish women are dealing with issues affecting their mental wellbeing. At its heart is the...
Joe Duffy Channels His Inner Private Eye in New Campaign for Lidl
He may only have left RTÉ recently but Joe Duffy, one of the top Irish broadcasters over the last 25 years has returned to the nations screens to investigate Lidl and its recently launched Lidl Plus app which offers shoppers points on their shopping as well as special offers. To dramatise just “how unbelievable” Lidl’s prices are, Droga5 Dublin, part...
Ponder Delivers Jurassic Performance for New LEGO Movie
The Dublin-based production company Ponder has created a new global campaign for LEGO. The campaign marks the launch of the new Jurassic World movie “Rebirth” and was shot over two days in Dublin. Both the TV and cinema commercial was made entirely in Ireland by Ponder with directors DADDY (Mike Ahern and Enda Loughman) in association with 1st Avenue Machine. VF,...
Keano Returns Home in Rockshore’s League of Ireland Campaign
The Diageo-owned Rockshore has marked its sponsorship of the League of Ireland (LOI) with new campaign featuring Irish soccer legend Roy Keane. Created by The Tenth Man and directed by Declan Lowney, the new campaign includes a TV spot which brings Keane right back to where it all began, in his home county, Cork, and tells a story of the...
