Publicis Dublin Campaign for Tayto Celebrates The Taste of Home
Publicis Dublin has launched a new campaign for Ireland’s favourite crisp brand, Tayto, called “The Taste of Home.” The new campaign reinforces Tayto’s status as a uniquely Irish brand that has become embedded in our culture for those living both at home and abroad. With many stories of care packages being sent to the Irish diaspora, with Tayto included in their...
Energia Marks Irish Rugby Sponsorship With New Campaign from Core
With the Guinness Six Nations tournament kicking off this weekend, Core has created a new creative campaign for Energia to highlight the brand’s sponsorship of Irish rugby as the official energy supplier of the IRFU and the sponsor of the Energia All Ireland League. The new campaign is part of the brand’s “think of the possibilities” positioning and it celebrates...
Boys+Girls Rock It With New Campaign for Three Ireland
Three Ireland has launched a new campaign to highlight its home broadband offering. The new campaign, which is called “Jeff Rocks Out” was created by Boys + Girls and picks up on the multi award winning ‘Jeff’s World’, and sees the return of Jeff the bearded dragon rocking to Joan’s Jett’s classic track ‘I Love Rock and Roll’. The TVC was...
BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon Community
The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish advertising. Created by BBDO Dublin and New York-based production company Lobo, the film is called Unfair City and it highlights the growing inequality of homelessness and the need to raise funds for the charity. Unfair City tells...
INM Rolls Out New Campaign to Promote its Weekend Titles
The Dublin-based creative agency The Public House has rolled out a new cross-platform campaign for INM’s weekend titles, the Sunday Independent and the Irish Independent on Saturday. The campaign consists of a national TV advert, OOH, press and digital. According to the agency, “the campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style of writing helps readers feel closer to Irish...
Ad of the Week: Rockshore ‘This is the West’
The Lowdown: Using a casting process to identify a real group of friends, we packed them up and headed out West to capture the spirit and the energy of the West of Ireland for this new campaign for Rockshore Irish lager. The campaign consists of 1x30 sec brand ad and 3x10 second teasers. Credits: DIAGEO Jeremy Canter – Head of Diageo European Beer Business Arlene...
Boys+Girls Rolls Out Burglar Bootcamp for PhoneWatch
Boys + Girls has rolled out a new campaign for PhoneWatch, the country’ leading provider of monitored home security systems. Inspired by the fact that PhoneWatch alarm protected houses are four times less likely to be burgled, the campaign brings to life a fictitious ‘Burglar Bootcamp’ where would-be burglars are taught to avoid PhoneWatch protected houses above all else. The audio...
Ad of the Week: Fleadh TV – Publicis Dublin
The Lowdown: Fleadh Ceoil, the largest traditional music event in Ireland is broadcast and supported by TG4, Ireland’s national language TV station. To demonstrate the exceptional skill of the competing musicians, Publicis Dublin dramatized the incredible force of the Fleadh. The agency filmed famous fiddler, Tola Custy, doing what he does best, playing to a crowd. But, with the use...
Ringers Taps into Rugby Fever With New Campaign for Bank of Ireland
With the Rugby World Cup in full swing, Bank of Ireland has officially launched a new brand campaign that showcases all the elements that make up the success of rugby in Ireland, from grassroots to green jerseys and how the bank is a proud supporter of the game at all levels. Created by Ringers, the campaign includes outdoor and social...
BBDO Dublin Highlights Growing Problem in Campaign for Dublin Simon
BBDO Dublin has rolled out a touching and heart-breaking new campaign that highlights the growing problem of elderly homelessness for Dublin Simon. According to Dublin Simon, elderly homelessness has increased by 30% in the last year alone The campaign—which will run across TV, radio, social, digital and out-of-home—is a departure from Dublin Simon’s usual Christmas advertising, which Head of Fundraising &...
