The Lowdown
‘Buffalo is how we roll’ is the brand new campaign from Largo Foods’ crisp brand Hunky Dorys. A bold 40 second TV commercial launched the campaign featuring a magnificent wild beast: a buffalo, the Hunky Dorys brand icon. Plus eight intrepid women. On roller skates.
A real buffalo, featuring for the first time in a campaign for the brand, is a symbol of independence and confidence for all those bold enough to blaze their own trail. ‘Buffalo is how we roll’ comes to life in film, digital and outdoor formats.
The buffalo does whatever he wants, goes wherever he wants, and this is the spirit that inspires the girls on their journey. They can’t resist the lure of adventure in the city at night.
Credits:
Agency: McCannBlue
Client Team – Alina Uí Chaollaí & Karen Hurley
Account Director – Shannon Rushe
Strategic Director – Susan Kelly
Senior Copy Writer – Laurence Keogh
Senior Art Director – Chris Gore
Producer – Paul Ellis
Production Company: Boogie Films
Director – Wolfberg
Director of Photography – Dusan Husar
Executive Producer – Jiri Hersalek
Producer – Michal Cejnar
Photographer – Liam Murphy
Composer – Steve Lynch
Vocalist – Heather Mae
