Campaign of the Week: AIB ATMs Reveal the Shocking Truth of Financial Abuse

Rothco | Accenture Interactive and AIB in collaboration with Women's Aid, have launched a new campaign to highlight the financial abuse of women in Ireland. As Ireland’s largest financial institution, AIB is actively tackling a range of issues affecting its customers. Working behind the scenes, its dedicated Group Advocacy department, established in 2018, had identified that financial abuse within relationships...

Virgin Media Rolls National Out Speed-Obsessed Campaign

Virgin Media has launched a major cross platform campaign to promote its new 1Gig broadband offering with Brian Cox, aka Logan Roy from Succession, providing the voiceover. Called  ‘Speed Obsessed’ it was created by Publicis Dublin  and will run for seven weeks across all national radio broadcasters including 2FM, Today FM, Newstalk, FM104, Red FM, KFM, East Coast FM, Limerick...

Mr Tayto Saves Christmas and Santa in New Campaign from Publicis Dublin

Publicis Dublin has created a new Christmas campaign for the iconic Irish crisp brand Tayto. The new campaign is Tayto’s first ever Christmas campaign to promote the Tayto Christmas Box, a staple in many Irish households over the festive season. It also answers an age-old question: when Santa Claus is finished travelling the world dispensing gifts to children every Christmas Eve,...

Ad of the Week: The Difference is You

An Garda Síochána will air their first tv ad this week, a recruitment campaign for their 2020 intake. The campaign was launched by Justice Minister Charlie Flanagan stating the drive was part of the government's plans to increase numbers in the force with members of minority communities in particular being encouraged to consider applying to increase diversity in the...

Ad of the Week: Snickers – You’re Not You When You’re Hungry

Ad of the Week: Snickers - You're Not You When You're Hungry

You're not you when you're hungry is up high on the league table of clever brand ideas that keep on giving across the globe. Now BBDO Dublin has spun a very Irish take - a series of posters paying their respects to some important Irish locations and rivalries. What could possibly go wrong? Snickers fired the first shot by trolling...

Department of Justice Highlights Pathways for Domestic Violence with New Campaign from Javelin

The Dublin-based Javelin has created a new campaign for the Department of Justice to raise awareness of the growing problem of domestic violence and the pathways to safety and support for victims of domestic sexual and gender-based violence. The campaign was created in both Irish and English and is running across TV, radio, digital, social, OOH and print. A new...

Expert Electrical Bucks TV Trend With New Campaign

Expert Electrical, the nationwide chain of electrical and white goods outlets has made its TV debut with a new campaign that appears to buck the trend of brands going dark on TV. The new campaign for Expert Electrical, which has 67 owner-managed stores around the country, was a collaboration between Coco Content, Jude Healy Creative and Screen Scene. Under Covid 19...

Newstalk Launches New Cross Platform Marketing Campaign

Following on from its recent rebrand, the Bauer Media-owned Newstalk has rolled out a new cross-platform campaign called “We’re That Friend". Newstalk engaged The Indie List, the talent platform founded by Peter McPartlin and Una Herlihy, to assemble a team of strong creative and advertising talent to develop the campaign which celebrates friendship in all forms and how Newstalk embodies...

Ad of the Week: SuperValu’s Consider Christmas

Following the recent launch of its new ‘All things considered’ campaign, SuperValu and TBWADublin have followed up with a new Christmas campaign that encourages customers to ‘Consider Christmas’. The new TV ad, a cheerful, lyrical spot reflects the warmest familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’, from the musical, Oliver! Throughout the...

TBWADublin and SuperValu Bring Belief for this Year’s Christmas Campaign

With Christmas only a few weeks away, SuperValu has launched its Christmas advertising campaign and already it has garnered considerable praise in the mainstream media for tugging on the heart-strings. Created by TBWADublin, the TV ad tells the story of a child looking for reassurance at Christmas, something that will feel familiar for most households in the run up to...

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