Home Campaigns Ad of the Week Boys + Girls Rolls Out New Family Plans Campaign for Three

    Boys + Girls Rolls Out New Family Plans Campaign for Three

    Boys + Girls has rolled out a new campaign for Three that showcases the mobile phone operator’s flexible family plans which offer families increased savings on their mobile phone bills.

    The heart-warming brand ad, which  was directed by Dermot Malone of Banjoman, follows a variety of family members using connectivity in their own ways. The ad places a typical family situation at the core, showing how with Three’s family plan they can connect to what matters. However, when they’re together there’s a “no screens at the table” moment, as that’s the connection that matters most.

    According to Aislinn O’Connor, director of marketing, Three Ireland: “At Three, we understand the importance of connectivity in family life. We realise that every family member may be using their connectivity in different ways. We created our family plans as a simple way for families to save on their monthly bill while they connect to the things that matter most to them.”

    Kris Clarkin, creative director, Boys+Girls adds: “This commercial begins by transporting the viewer into the online worlds of each family member but ultimately ends with a beautiful moment of connection in the real world. We felt it was brave of the brand to elevate real family connection and we wanted to honour that with a piece that celebrates both our online and offline lives.”


    Creative Director: Kris Clarkin
    Senior Art Director: Bairbre McGlade
    Copywriter: Georgia Murphy
    Art Director: Zoe Perrin
    Senior Producer: Sarah Chadwick
    Business Director: Sarah Sherry
    Account Manager: Beth Mc Donnell/ Orla Kennedy
    Senior Planner: Jack Murphy

    Director: Dermot Malone
    Production Co: Banjoman Films
    DOP: Luke Jacobs
    Production Design: Ray Ball

    Post Production
    Editor: Rob Hegarty
    Post Producer: Jen Connolly
    Grade: Matthieu Toulett / MPC
    Online: Mark Bailey
    Sound: Dean Jones
    Music: Denis Kilty


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