Publicis Dublin create a quirky new campaign for Maldron Hotels. The campaign was created to raise awareness of the hotel’s new booking tool – ‘Make it Maldron’. When you sign up to the new loyalty scheme, every time you ‘Make it Maldron’ (book a stay), you save €10. Publicis Dublin brought this idea to life with 30-second VOD, which shows a man suspended from a helicopter, saving a tenor from a rather distressing situation. This campaign also includes digital display and a 30″ radio ad.
Credits:
Advertised brand:Â Maldron Hotels
Agency: Publicis Dublin
Advert title(s):Â Save a Tenner
Media Digital Video
Publicis Dublin, Ireland
Creative Director:Â Eddie Gardner
Copywriter:Â Peter Dobbyn
Agency Producer:Â Rachel Murray
Account Director:Â Jeremy Stanley
Account Manager:Â Kate McKenna
Director:Â Bob Gallagher
Producer:Â Zlata Filipovic
Sound: Will Farrell
Group Brand Manager: Gillian Pierce