Ad of the Week: Maldron – Save a Tenner

Publicis Dublin create a quirky new campaign for Maldron Hotels. The campaign was created to raise awareness of the hotel’s new booking tool – ‘Make it Maldron’. When you sign up to the new loyalty scheme, every time you ‘Make it Maldron’ (book a stay), you save €10. Publicis Dublin brought this idea to life with 30-second VOD, which shows a man suspended from a helicopter, saving a tenor from a rather distressing situation. This campaign also includes digital display and a 30″ radio ad.

Credits:

Advertised brand: Maldron Hotels
Agency: Publicis Dublin
Advert title(s): Save a Tenner
Media Digital Video
Publicis Dublin, Ireland
Creative Director: Eddie Gardner
Copywriter: Peter Dobbyn
Agency Producer: Rachel Murray
Account Director: Jeremy Stanley
Account Manager: Kate McKenna
Director: Bob Gallagher
Producer: Zlata Filipovic
Sound: Will Farrell
Group Brand Manager: Gillian Pierce