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Demystifying Behavioural Science
Because it helps us understand how consumers behave and respond, Behavioural Science continues to play an important role in the marketing research world, writes...
Time to Embrace GDPR
It’s going to be one of those things marketers and their agencies will be thinking about it over the Christmas holidays but there is...
Young Adults Will Need More Financial Support in 2023 According to...
Housing is the dominant concern for Irish adults under the age of 40 while inflation was the most important issue those over the age...
Choosing the Right Agency
With agencies now moving to bring digital and other disciplines back in-house, the advertising industry has gone full circle again. So when it comes...
The Trust Factor
Although the Irish media industry is likely to undergo some profound changes over the coming years – with consolidation a distinct possibility- there’s still...
Rehab, Abortion & Digital Spoofery
As always, there’s lots of spoofing going on in the digital world as the recent controversies surrounding Cambridge Analytica and the UK rehab clinics...
Mixing it with the Best of Them
Your brand may be on social but is it actually being social, asks Andrew Murray?
The thing –maybe it’s the key thing – about the...
Why Nothing Beats Radio
Tuesday June 30th 2015. I closed the door of my iRadio office and sat back in my chair to listen. Twenty minutes of sound effects,...
When Art Meets Code
Virtual reality, the Internet of Things and interactive video are just some of the creative technology applications that marketers should be looking out for...
Opinion: Navigating the Dynamic Worlds of Media and Ladies GAA
To mark International Women’s Day (March 8th), Aideen Dunne of EssenceMediacom and intercounty footballer with Louth, writes about the inequities that women still have...
