IMJ Features

Home IMJ Features

Missing the Point

Even though social media has been used by brands for several years now, many of them are still getting it wrong or ignoring it...

The Lure of Creative Technology

The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology...

Location Location Location

When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media. Here in Ireland we take on...

Optimizing the Power of Radio

With 82% of the adult population listening to radio on a daily basis, the Dublin-based media sales house IRS+ has its sights set on...

D-Day Looms for Data Protection

The implementation of GDPR in 2018 has wide-ranging implications for the marketing industry and how it manages data across all their different channels, writes...

Winning Hearts and Minds

Cause marketing has been around for a long time but with no media or production budgets, it can be a big ask for anyone...

One Size Fits All Approach No Longer Works

Good campaign management systems will intelligently drive in-store efficiency for marketers, helping both retailers and brands win at retail writes Niamh Higgins. The common goal...

Transforming the Way We Work

Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains. Customer Experience is the new competitive battlefield. Nowadays companies...

The Business of Brand Communities

Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...

The Race to the Bottom

Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...
- Advertisement -

STAY CONNECTED

3,414FansLike
219FollowersFollow
11,822FollowersFollow

EDITOR PICKS