IMJ Features
Engaging Festival Goers
It’s festival season again and once again many brands will be using a range of digital marketing strategies to target those in attendance, writes...
Stop Selling and Start Communicating
When the world is at the fingertips of the younger generation of shoppers, how is your brand going to sell its wares from Dublin...
To Protect & Ad Serve
Mary Corcoran, ad operations manager, RTÉ Media Sales discusses RTÉ’s approach to ensuring brand safety for their clients with the launch of Ad Sentry.
Reach...
Championing Women’s Sport
It’s been an interesting year for the Irish sporting world. Although tinged with both disappointment and success, it was a very good year for...
Opinion: Diversifying the Consumer Voice Within Market Research
The multinational and multicultural makeup of Irish society must be reflected within all marketing disciplines including market research, writes Carolina Souza e Silva.
The focus...
Shopper Marketing 2.0
Jane Casey shares Three Ways to Fuse Experiential & Digital and Supercharge Your Shopper Marketing.
It seems that the marketing industry is moving increasingly towards...
Rehab, Abortion & Digital Spoofery
As always, there’s lots of spoofing going on in the digital world as the recent controversies surrounding Cambridge Analytica and the UK rehab clinics...
Data Set to Drive OOH’s Future
Access to quality data will become increasingly important to delivering on the possibilities that OOH can deliver and this includes better consumer data, writes...
Opinion: Let Me Entertain You
In the first of a series of columns for Adworld, Dave Tallon looks at some of the lessons we can take on how to...
A Diverse, Inclusive & Multi-faceted Agenda
IAPI have been pursuing a strategic D&I agenda for the past number of years and this year, several key initiatives have been launched that...
