IMJ Features
Data Set to Drive OOH’s Future
Access to quality data will become increasingly important to delivering on the possibilities that OOH can deliver and this includes better consumer data, writes...
The Power of Live Experience
Given that word of mouth is such a powerful marketing medium, can companies afford not to invest in brand experience asks Jane Gray?
Research shows...
Opinion: Stumbling from Polycrisis to Polycrisis
With consumer sentiment largely stagnant and so-called polycrises occurring with remarkable frequency, Berke Serbetci Hamza, from Core Research, delves into the latest Credit Union...
Something is Rotten in the State of Agency Land
The exploitation of interns throughout the advertising, marketing and PR sectors is rampant but it’s time to call a halt to it says Jane...
More and More Brands are Introducing Gamification into the Marketing Mix
More and more brands are introducing gamification into the marketing mix as they try to engage and reward customers, writes Nuala Canning.
Gamification-the use of...
The Revolution Will Not Be Televised
With video now accounting for around 74% of online traffic and billions being invested in online video advertising, brands, publishers and agencies are all...
Shaping Ireland’s Future: Five Big Insights from B&A
In the latest wave of research for its series of Shaping Ireland’s Future reports, B&A looks at the challenges and opportunities faced by key...
Youth Lab Report Shines a Light on What Young People Think...
The Youth Lab at Thinkhouse Unveils Its Sixth Annual Youth Culture Uncovered Report Exploring How Young People Are Feeling Today
New research from The Youth...
Championing Women’s Sport
It’s been an interesting year for the Irish sporting world. Although tinged with both disappointment and success, it was a very good year for...
Opinion: Local Radio Set to Become Louder in 2021
The power of local radio was clearly evident during the lockdowns of 2020 and this is only going to increase during 2021, writes Peter...
