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Can Content Marketing Replace Advertising?

In the content marketing world, brands will only reap what they sow, writes John Ring. Let’s face it, as marketers there’s something quite attractive about...

Influencer Marketing: Caveat Emptor

Lauded as a key weapon in our marketing arsenal, the capture, curation and promotion of influence is on the tip of every marketer’s tongue...

The Broken Promise of Programmatic Advertising

Programmatic advertising, the ad buying method that was designed to introduce greater efficiencies into digital advertising is not all it’s cracked up to be,...

Transforming the Way We Work

Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains. Customer Experience is the new competitive battlefield. Nowadays companies...

Restoring Confidence to the Supply Chain

Marketers need to have closer relationships with media owners and vendors so they can understand exactly where their budgets are going and the value...

Prioritizing Your Mobile Strategy

Many brands still do not have a mobile strategy and they now run the risk of being left behind as their rivals embrace mobile...

Don’t Fight it, Change it

Irish advertising agencies need to stop fighting against the tide and make their own changes to improve relations with brand procurement, writes Patrick Hickey. Agencies...

A Land of Missed Opportunities

Brands are missing out when it comes to sponsoring or being involved in Ireland’s thriving musical festival scene, writes Jamie Macken. Why do so many...

Here’s to the Next 100 Years of Radio

As the Irish radio industry celebrates its 100th anniversary this year, competition in the marketplace has never been tougher. And as our love affair...

The Changing Zeitgeist

Celebrity partnerships with retailers, brogawear, the rise of the robot and the death of the cookie are just some things we can look forward...
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