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The Holy Grail of Programmatic

If programmatic advertising is to work for brands, the industry – including advertisers, publishers and agencies – need to buy into a data currency...

Give and You Shall Receive

Brands that give their customers something for free can reap the benefits ten-fold if they are clever, writes Ger Walsh and Graham Carroll. The art...

Rehab, Abortion & Digital Spoofery

As always, there’s lots of spoofing going on in the digital world as the recent controversies surrounding Cambridge Analytica and the UK rehab clinics...

The Power of No

Sometimes in life you just have to say no. When it comes to a daft idea from a client or your agency is asked...

Changing Names, Changing Times

The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...

A Little Knowledge is a Dangerous Thing

Digital ignorance and spoofing in adland should be a thing of the past. The problem is they are not, writes John Ring. Tea. The stuff...

Abandoning the Siloes

Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...

The Five New Missions of Communications Pros

Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the...

The Commoditisation of Digital

With more and more money being invested in digital marketing, it’s lamentable that it has now becoming a commoditized service.  But it doesn’t have...

Failing to Plan for 2017 Digital Success

How do you line up your digital ducks in a row for 2017? John Ring offers some suggestions. “Failing to plan is planning to fail”...
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