IMJ Features
Brands and the Internet of Things
Technology has evolved at a whirlwind pace, changing forever the way we do business in just 20 years. As the momentum gathers, more and...
Why do Advertisers Continue to Invest in Facebook?
“Far too much of the intellectual firepower of our industry is being spent on fixing problems versus focusing on delighting the people we serve.”...
What’s Next for Facebook Advertising?
With ad impressions dropping by as much as 75% year-on-year and the cost of advertising skyrocketing by over 100%, what’s next for Facebook, asks...
Growing from Strength to Strength
This year sees the 25th Anniversary of the APMC Star Awards and in celebration of the quarter of a century milestone, the Promotional Marketing...
Experience Counts
If content is king, then it had better make room on the throne for the branded experience, writes Barry Muldowney.
The events business has evolved...
Why Mums Matter
The important role that mothers play in the household should never be taken for granted and savvy brands know this, writes Olive Fogarty.
Mum. Mom....
Opinion: Advertising & Media Through the Lens of a 16-Year Old
Want to know how a typical 16-year old views the media and advertising industry? Ruby Cullinan, a Transition Year Student who spent the week...
Finding the Sponsorship Sweet Spot
How does a brand find their clear space or sweet spot in an increasingly cluttered sponsorship market. And how do they create an effective...
Searching for the Right Mix
In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...
Pitching for Success
There are a number of things that successful agencies do to win a pitch and some will surprise you, writes Padraig Hyland.
There is a...
