IMJ Features
Why Nothing Beats Radio
Tuesday June 30th 2015. I closed the door of my iRadio office and sat back in my chair to listen. Twenty minutes of sound effects,...
Marketing to Millennials on Snapchat
It has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it...
Opinion: Branded Content: Turning Up the Volume on Local Stories
Branded content on local radio delivers unmatched authenticity by leveraging trusted local voices and deep community connections, seamlessly weaving brand messages into the fabric...
Where Are They Now?
Why are there currently so few female creatives in the industry? What happened to the art college bias which weighted heavily in favour of...
Opinion: How Tech is Pushing OOH Further Down the Purchasing Funnel
To ignore the potential of OOH in driving action or inspiring a purchase, would be a missed opportunity, writes Aoife Hudson.
Traditionally, Out of Home...
Opinion: How Brands Can Crack the Code to Festival Success
On the eve of the Electric Picnic in Stradbally, Niall Brennan, account director with B&A offers some insights into how brands can and should...
Opinion: Digital Audio Continues to Power Ahead
Following on from the recent IAB Ireland webinar on digital audio in September, the co-chairs of IAB’s Audio Council, Lee Thompson of AudioOne and...
Opinion: Get Ready to Target the Robots
While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful applications, for advertisers and media planners, the...
Opinion: The Future of Advertising Agencies
What the advertising agency of the future might look like is anybody’s guess but one thing is crystal clear, it will look a lot...
Making the Social Connection
UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...
