IMJ Features
Looking Beyond the Logo
Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development
Branding is not just about how something looks, it’s about how...
The Business of Brand Communities
Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...
Shaping Ireland’s Future: Five Big Insights from B&A
In the latest wave of research for its series of Shaping Ireland’s Future reports, B&A looks at the challenges and opportunities faced by key...
Getting the Most from Your Sponsorship
Sponsorship at its best is an immersive experience, engaging customers and fans on many different levels to improve the awareness, understanding, propensity and loyalty...
What Will 2019 Bring?
OLIVER Ireland CEO Mark McCann gazes into his crystal ball to predict what 2019 has in store for agencies and brands.
New Year’s Resolutions aren’t...
The Big Read: THINKHOUSE – In the Right Place at the...
As the Dublin-based agency Thinkhouse celebrates 20 years in business this year, founder Jane McDaid talks to John McGee about the growth of the...
Bridging the Video Gap in 2019
With more and more advertising budgets being invested in video, brands need to be mindful of the dreaded digital content landfill, writes David Ahlstrom.
The...
Restoring Confidence to the Supply Chain
Marketers need to have closer relationships with media owners and vendors so they can understand exactly where their budgets are going and the value...
Opinion: Advertising & Media Through the Lens of a 16-Year Old
Want to know how a typical 16-year old views the media and advertising industry? Ruby Cullinan, a Transition Year Student who spent the week...
