Yoplait Spoons Up Major OOH Campaign to Promote its Skyr Range
With the popularity of high-protein yogurts and drinks continuing to grow, Yoplait Ireland has launched an extensive and vibrant out-of-home (OOH) campaign to promote...
Wolfgang Webinar to Discuss Benefits of Server Side Tracking
Wolfgang Digital will be hosting a free webinar next month for marketers and advertisers to explore how server-side tracking can help businesses tackle data...
A Rising Economic Tide Doesn’t Necessarily Float all Boats
While Ireland’s balance sheet might be looking fairly strong,, consumer confidence remains subdued according to the latest Ipsos B&A Consumer Confidence Barometer.
This wave of...
Bloom Rolls Out New Campaign for Zurich Life
Bloom, the Dublin based creative agency, has launched a new campaign and creative platform for Zurich Life called “Performance Counts.”
The new campaign is currently...
Two New Directors Join the Board of IAB Ireland
Colm Sherwin, chief digital and investment officer with Core and Mary Corcoran, ad operations manager with RTÉ have been elected to the board of...
Tourism Ireland Targets Oveseas Visitors With New Halloween Campaign
Publicis London has created a new Autumn campaign for Tourism Ireland to highlight that Halloween has its roots in the ancient traditions of Ireland...
Maxine Hands Appointed as Head of Global Media & Digital at...
Maxine Hands, the former general manager of dentsu X in Ireland has been appointed as head of global media and digital with Tourism Ireland.
“I...
Effie Awards Ireland 2024 Finalists Announced
IAPI has announced the finalists for the Effie Awards Ireland 2024 which will be held on October 18 in the Dublin Royal Convention Centre.
As...
RTE Looking to Make Over €1m from Late Late Toy Show
With the Late Late Show set to return to TV screens tonight, RTÉ is looking to secure over €1m from advertising and sponsorship for...
The Big Read: Pluto’s Tale of Rebirth, Transformation and Growth
It has often been said that there is never a good time or bad time to start a business but, with the benefit of...
