Out Look: Tirlán Leverages OOH to Best Effect with Contextual...
Bespoke creative, dynamic activations and contextual callouts are all employed by the advertiser's brands this cycle to best effect across OOH.
Opinion: Marketing to Males at a Time of Uncertainty
As more and more men wrestle with mental health challenges and struggle to identify with the traditional male stereotypes, marketers need to be mindful...
Broadcasters Look to DAB’s Second Coming With New Trials
After a number of false dawns in the past, digital radio might finally get a new lease of life in Ireland following news that...
Opinion: Retail Media and OOH Make the Perfect Partners
With retail media set to be the fastest growing media channel over the next few years, out-of-home (OOH) is perfectly positioned to turbocharge its...
Opinion: Can’t You Stop Banging on About AI?
When it comes to artificial intelligence, agencies and brands need to get over themselves and stop talking about it and just do it, writes...
DMG Media Appoints Sybil Mulcahy as Group Digital Editor
Sybil Mulcahy has been appointed group digital editor of dmg media Ireland. As part of her role she will lead the editorial teams of...
Pt78 Strengthens Senior Team with Appointments of Carty and Leonard
Pt78, the Dublin-based pitching and marketing effectiveness consultancy, has beefed up its senior team with the appointment of two new associate directors, Frankie Carty...
Javelin Wins Creative and Media Accounts for Property Portal MyHome
Javelin has picked up the creative and media account for the Irish Times-owned property portal MyHome.ie.
With over 1m monthly users, the portal recently embarked...
Advertisers Increase their Spend on TV During 2024
Irish advertisers spent a total of €298.4m on TV advertising last year, according to the latest figures from TAM Ireland.
This was a 5.3% increase...
The Media Awards Open for Entry Next Week
The Media Awards 2025 will open for entries next Wednesday, February 19th.
The organisers of the Media Awards have announced that the gala black-tie event...
