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Bonfire Cooks Up Tasty Campaign for Zanna Cookhouse
Bonfire has created a new national campaign for the Wexford-based food company Zanna Cookhouse.
The campaign is running across radio, OOH and social and was...
Unilever Tackles FOBO With New OOH Campaign
Out of Home (OOH) media agency Posterplan, in collaboration with Mindshare has partnered with the Unilever-owned deodorant Sure to “spark a revolution in personal...
Opinion: The World Needs Less Content and More Imagination
Creatives and marketers must resist the gravitational pull of algorithmic sameness and embrace risk, story-telling and the power of the imagination writes Jonny Boyle.
There...
AGM Gets a Chilly Reception With New Coors Roadshow
Beer brand Coors, which is distributed in Ireland by Heineken, officially kicked off 2025 with The Big Chill 2025 with an experiential event in...
Opinion: Google’s AI Ticks Some Boxes for Online Retailers
Wolfgang Digital’s Emily Blackburn recently tested out Google’s AI tools for generating certain creative assets for online retailers to see how it could not...
KitKat Gets a New Break With OOH Campaign from Posterplan &...
The popular Nestlé owned brand KitKat has rolled out a new high-vis OOH campaign to promote its range of sharing bars.
Out of Home media...
And the Winners of the 2025 Irish Young Lions Are……
The 14 winners of the 2025 Irish Young Lions competition have been announced.
The Young Lions Competition is part of the Cannes Lions International Festival....
Tesco Clubcard Tops The Interesting Index List for Q1 2025
Tesco’s latest ad for its Clubcard has topped the Interesting Index Top 10 ads for the first quarter of 2025, writes Sarah Walsh, head...
RTÉ Wins Grand Prix at The Irish Audio Awards for The...
The Last Broadcast, RTÉ’s final tribute to the legendary broadcaster Mícheál Ó Muircheartaigh won the Grand Prix at the Irish Audio Awards 2025 which...
Out Look: McDonald’s breakfast campaign ‘needs no explanation’
Up to 90% of people correctly identified McDonald’s Breakfast products even when shown without branding.
