Opinion: How to Grow Revenue in the Zero Click Era
With AI hovering over SEO landscapes and more and more people turning to social media platforms to look for goods or services, traditional SEO...
The Multi-Format Effect: Enjoyment, Memorability and Clarity
71% agree that seeing ads across different formats makes them easier to remember, with younger adults leading the way 77%.
Virgin Media TV to Broadcast 10 Free-to-Air NFL Matches
Virgin Media Television has secured a new deal with the NFL to broadcast 10 games this season, including the landmark clash between the Pittsburgh...
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O’Donnells Crisps Puts the ‘O’ at the Heart of Bold New...
The Tenth Man has launched a new advertising campaign for the Tayto-owned O’Donnells Crisps, celebrating the iconic ‘O’ at the centre of the brand's...
The Public House Enlists with the Irish Defence Forces
Following a competitive tender process, The Public House has picked up the creative account to develop two new campaigns for the Irish Defence Forces.
As...
Effie Awards Ireland Shortlist Published by IAPI
#The shortlist for this year's Effie Awards Ireland has been published by IAPI.
Once again, this year’s competition once again attracted a diverse and highly...
TBWA & Ornua Launch ‘Bite Into Bold’ for Pilgrims Choice in...
TBWAIreland has rolled out a new campaign for the Ornua-owned Pilgrims Choice cheese brand in the UK called “Bite into Bold.”
The campaign positions the...
RTÉ Targets Over €600,000 from Late Late Toy Show Ad Packages
RTÉ is seeking to generate a minimum of €500,000 in advertising and sponsorship revenue from this year’s Late Late Toy Show, with a limited...
jump! Appoints Lee Geraghty as Chief Growth Officer to Lead Global...
Dublin-based innovation agency jump! has appointed Lee Geraghty as its new Chief Growth Officer as it looks to accelerate international growth and strengthen its...
Tesco Media & Insight Platform Unveils Innovative Retail Campaigns for Pepsi...
Tesco Media & Insight Platform, powered by dunnhumby Ireland, has rolled out two high-profile campaigns in recent weeks that highlight new opportunities for brand...
