Partner Content: Invest in Your Brand with a Masters in Consumer...
By Maynooth University
In a crowded marketplace, brands that thrive are those rooted in deep consumer understanding and strategic clarity. For marketing professionals seeking to...
Opinion: How Brands Can Show Up on YouTube
Twenty years after it first launched, YouTube is the most visited video platform in the world and has established itself as an important channel...
Out Look: Building Outside the Lines
Three quarters of people believe specials make a brand seem exciting while 84% agree that specials are more noticeable than standard poster ads.
Cadbury Rolls Out Sweet Media First with Dublin Airport Activation
In what is a media first in Ireland and the UK, the Mondelez-owned Cadbury has kicked off a 12 month branded gate takeover at...
IAPI Announces Round One Jury For EFFIE Awards Ireland 2025
IAPI has announced details of the judges for Round 1 of the 2025 Effie Awards Ireland which will take place later this year.
Once again,...
Elizabeth Sheehan Takes Over as Chair of Creative Agency Pluto
The creative agency Pluto has appointed Elizabeth Sheehan as chair of its board, replacing Miriam Hughes who steps down after nearly seven years in...
Allianz Gets Real in New Campaign from Forsman & Bodenfors Dublin
Forsman & Bodenfors Dublin has rolled out a new campaign for Allianz Ireland called “Real Life.” The campaign captures the “texture and honesty” of...
Mercedes-Benz Seals Sponsorship Deal with RTE’s The Traitors Ireland
Ahead of the much-anticipated broadcast debut of The Traitors Ireland, RTÉ Commercial has bagged Mercedes-Benz Ireland as the car partner of the new series...
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Tenth Man Rolls Out Global MMA Campaign for Champion
The Tenth Man has created a new global campaign for the sports apparel brand Champion as it marks its first foray into the MMA...
Irish Consumers Prefer Brands that Embrace DEI According to Core Research
At a time when DEI initiatives are under threat in the USA and within some Amercan companies, new research shows that 68% of Irish...
