Insight of the Week: Targeting Teenagers
With teen marketing as prevalent as ever, Kantar Media TGI Ireland reveals there are 287,000 15-19 year olds to market to in Ireland. It's...
Craig Farrell to Head up ZenithOptimedia
Craig Farrell, the managing director of media agency Starcom is to take over the reins at ZenithOptimedia, which became part of the Core Media...
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Ad of the Week: Cycling – McCannBlue
Credits:
Agency: McCannBlue
Advertiser: Zurich Life
Title: "Cycling"
Creative Team: Graham Stewart/Christopher Gore
Account Team: Fiona Cooley/Amy Satelle
Producer: Joanne O'Hagan at Brilliant!
Director: Brian Durnin
Production Co: Red Rage
Producer: Gary Moore
Post...
Irish Agency Creates Global Offering for WordPress Site Owners
An Irish digital marketing agency, IDF Marketing, has launched a new global offering aimed at the estimated 75m users of WordPress around the world.
IDF...
Thrifty Shoppers Seek Out Short-Date Products
A study by Empathy Research for Checkout magazine has found that more than a third of shoppers (36%) regularly visit a supermarkets at the...
BelfastLive Wins Website of the Year at DANI Awards
The recently launched website www.belfastlive.co.uk has won the 2015 DANI award for Northern Ireland Website of the Year in the News & Media category.
The...
Indo Launches Centralised News Hub
Enda Kenny was on hand earlier this week to cut the ribbon on a new digital-led news hub in Independent News & Media's Talbot...
AAI Seminar on Turning Insight into Action
Turning Insight into Action is the theme of the next AAI Toolkit Seminar which will take place on October 20th.
Robin McGhee, planning director of...
Wolfgang Digital Expansion to Create 50 New Jobs
The Dublin-based digital agency Wolfgang Digital has announced a major expansion of its workforce with the creation of an additional 50 jobs. Earlier this...
Christmas Comes Early for Irish Times
It may only be September, but it's that time of year when advertisers and brands are already planning their Christmas spends with media and...
