Home Campaigns Irish Ferries Launches New Campaign to Mark New Ferry Service to France

Irish Ferries Launches New Campaign to Mark New Ferry Service to France

To mark the arrival of the W.B. Yeats to the Irish Ferries fleet and the opening of its new Dublin-France route, the company has launched a new cross-platform campaign called “Sail in Style.”

Created by Javelin and built around the evocative 1940’s Charles Trenet track ‘La Mer’, ‘Sail in Style’ is rolling out across various media, including TV, radio, print, digital and social media.

W.B. Yeats is the newest addition to the Irish Ferries fleet. A modern, luxurious cruise ferry with over 440 spacious cabins, a choice of restaurants and bars plus a wide range of entertainment for the whole family, the W.B. Yeats will sail daily direct from Dublin Port to Cherbourg in France, across the summer of 2019.

“The campaign’s iconic image is a visual of the W.B. Yeats arriving in France. In the background we see the Pigeon House in Dublin. In the foreground, on the French mainland, stands the Eiffel Tower. The message is obvious, taking the car to France is now easier than ever before,” says Ken Ivory, Director, Javelin.


Client: Irish Ferries
Client Team:
Nora Costello
Daragh O’Reilly
Sarah Coleman

Agency: Javelin
Copywriter: Adrian Cosgrave
Art Director: Martin Watts
Planning: Ken Ivory
Account Director: Finbarr Hayes

Production Company: Piranha Bar
Producer: Dave Burke
Editor: PJ Moloney
3D: Sam Boyd, Kev Ryan, Cormac Kelly, Ciaran Talbot, Jonah Burke
Colourist: Arron Ingles
Flame Artist: Arron Ingles
Audio: Beacon Studios
Sound Engineer: Noel Storey

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