The Public House Rallies Support For Irish Team With Cadbury Campaign
The Public House has launched a new campaign for Cadbury urging the public to show their support for women’s football across Ireland.
Called “Become A...
Guinness Launch Latest Made of More Campaign to Support Six Nations
A new GUINNESS advertising campaign, following the emotional story of two Welsh brothers and their journey to watch the Six Nations, will air for the...
Wavemaker Wins Grand Prix at The TAMIs For Bord Bia Campaigns
The GroupM-owned Wavemaker picked up the Grand Prix at the annual TAMI Awards.
Wavemaker won the top award for its work with Bord Bia and...
Majority of Irish Consumers Don’t Trust Ads on Social Media
Nearly three quarters of Irish people do not trust ads on social networks according to new research carried out by iReach.
The research – which...
Research Shows Advertisers Using News Brand See Substantial Increase in Effectiveness
Trust and quality are now the two most important brand metrics when it comes to profit growth – and increasingly inter-connected – according to...
Cpl Appoints Johnny Sexton as New Brand Ambassador
When he’s not buying a healthy breakfast roll at Mace or training for Ireland and Leinster, Irish rugby international and World Rugby Player of...
Cadbury Dairy Milk Tops RED C’s Brand Reaction Index for 2023
In the 2023 Brand Reaction Index published by RED C, Cadbury Dairy Milk held on to the top spot as Ireland’s most emotionally connected...
Irish Life Embraces Change with New Campaign
Irish Life has launched a new cross platform campaign - called ‘Embracing Change’ - which will be rolled out in stages over the coming...
Research: It’s Life Jim, But Not as We Know It!
Luke Reaper, managing director of B&A looks at some of the key findings of its latest TechScape research on the technology habits of Irish...
Competition: Win Tickets to Leinster vs Saracens in Heineken Champions Cup
With Leinster looking to retain their hold on the Heineken Champions Cup when they face Saracens in the final in Newcastle on May 11,...
