OOH Summer – Creating Something Special
Pat Cassidy, Digital, Innovation & Experiential Manager PML Group, with this week’s view from OOH.
It’s great to see the return of so many big...
Core Launches New Aviva Campaign & Brand Positioning
Core, in collaboration with Zenith, has rolled out a new campaign and brand positioning for the insurance company Aviva.
“It takes Aviva” is the new...
Irish CMOs Remain Optimistic in the Face of Major Changes
Irish marketers remain optimistic about their organisations’ futures despite unprecedented change and challenges over the recent past according to a new report from Salesforce.
According...
Coca-Cola Once Again Tops Checkout Top 100 Brands Survey
For the 17th year in a row, Coca-Cola has topped the annual Checkout 100 Top Brands, which is published by Checkout magazine. The Checkout...
Optimism Prevails But Concerns Still Linger in Latest Core Research
The pubs and restaurants are open again, sports grounds are back hosting fans, companies are welcoming staff back to the office and, overall and...
New RSA Campaign Highlights Vulnerability of Older Pedestrians
The Road Safety Authority (RSA) has launched a new campaign highlighting the vulnerability of older pedestrians on our roads and the importance of keeping...
Boys+Girls Share the Love in Christmas Campaign for Littlewoods Ireland
Littlewoods Ireland, Ireland’s largest online only retailer, has launched its annual Christmas campaign. Called “Share the Love this Christmas,” the campaign was created by...
IAPI Survey: Irish Culture Boosts Irish Creativity
A new survey by IAPI has found 90% of creatives believe that Irish culture and environment contributes to the quality of creative output.
In August,...
Shortlist for Research Excellence Awards is Announced
The shortlist for this year’s Research Excellence Awards, which are run by the Marketing Society of Ireland, has been published.
Behaviour and Attitudes have four...
Folk Wunderman Thompson Reveals the Secret Ingredient in New Brennans’ Campaign
Folk Wunderman Thompson has kicked off 2022 with a new campaign for Brennans Bread. Called ‘Bakers Day Off’ the campaign celebrates the bakers from Brennans’ bakery as they prepare...
