Opinion: How Brands Can Create Engaging & Entertaining Video Content
With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how social content is made, writes Alex Totaro.
Making...
Thinkhouse Launches This is Art! Campaign for RTÉ
https://www.youtube.com/watch?v=uw5Yz9fDQkI
Thinkhouse has created, and produced, a new campaign to promote ‘This is Art! 2024’, the national art competition for young people which is supported...
Opinion: A Merry and Bright OOH Outlook for Q4
With Summer out of the way, retailers have started the countdown to the busiest period of the year culminating with Christmas in a little...
Tourism Northern Ireland Seeks Agencies to Handle £35m Creative, Planning &...
Tourism Northern Ireland, the official tourism authority for Northern Ireland, has announced plans to appoint an agency or agencies for the supply of services...
Core Increases 2024 Advertising Forecast to €1.57bn
Following a strong first half of year, Core has upwardly revised its full year advertising expenditure forecast to 6.94%.
Earlier this year Core predicted that...
Stellar Line Up of Speakers for Radiocentre Ireland’s Sounding Out 2024...
Robert Heath, author of The Hidden Power of Advertising, Andrew Tindall from System1 and creative and audio strategist and expert Ralph Van Dijk are...
Tickets Still Available for TABs Charity Lunch on September 12
Tickets are still available for the third annual TABs Charity Lunch which will take place in the Intercontinental Hotel, Ballsbridge on Thursday, September 12.
This...
Out Look: Streets run Pink for Breast Cancer Ireland
Our recent IMPACT Attention study revealed that 85% of OOH consumers believe innovative formats – including murals and reverse graffiti - better capture their attention. 84% believed the use of these formats make brands appear more innovative.
Time for Brands to Get Their Game Face On Says TBWA...
With the Irish gaming industry set to generate over €637m in revenues this year and climb to €813m by 2027, TBWAIreland as published a...
TBWA Ireland Chairman Davies to Judge Global Multi-Regional Effie Awards
Neal Davies, TBWAIreland’s chairman, will serve as a judge at the Global Multi-Regional Effie Awards in September.
Since its establishment in 2004, the award recognises...
