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Opinion: Agencies Bring More to the Party than Freelancers

When it comes to a choice between a freelancer or an integrated agency, brands need to weigh up the pros and cons and think...

AIB Chooses OOH for Key Parts of First Time Buyer Campaign

AIB has launched a new OOH campaign as part of its "The Questions You Really Care About" platform which targets first time buyers. In the...

Optimism and Pride Prevails in Adland According to Latest IAPI Research

The latest Sentiment Survey, published by IAPI, shows that 66% of respondents expect their agency to perform better in 2024 than 2023 while 28%...

Opinion: Let Don’t Your Brand Become a Pineapple

Dave Tallon argues that companies should look at their brands through the lens of status to see what insights they can unlock and what...

Out Look: Liveposter delivers Precision Dynamic for Guinness Storehouse

Crafting contextually relevant, location-specific designs is at the heart of PML Group’s DOOH gift delivered via Liveposter’s PRecision platform.

The Big Interview: The Experience is Everything

With the festival season in Ireland well underway and investment in experiential marketing increasing in 2024, Jonny Davis of Allied Global Marketing talks to...

Opinion: What Advertisers Can Expect from the Streamers

With Core recently becoming the first agency to run ads on one of the big streamers with a UK campaign, David Mulligan, head of...

Starcom Wins NewsBrands Ireland’s Power of Planning Competition

Starcom, part of Core, has won this year’s NewsBrands Ireland’s Power of Planning competition. The winning media plan was created by Kate Deane, Sean Lyons,...

Opinion: Local Radio Navigates Digital Audio’s Opportunities

While local radio in Ireland plays a key role in the provision of public service media, the growth in digital audio in recent years...

Out Look: Rockshore takes a bite out of the Bank...

Elements of both campaigns are making their presence felt with contextual copy targeting some of the many headline events taking place over the weekend, including Dublin’s Forbidden Fruit and Cork’s Live at the Marquee.

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