Irish Times Rolls Out New Brand Advertising Campaign
The Irish Times has launched a new advertising campaign that highlights its “always on” positioning.
The new campaign was created in collaboration with agency partners...
Out Look : The Latest OOH Trends & Developments
Sophie Hamilton, marketing executive, PML Group with this week’s Out Look on Out of Home.
Media Views
Recent research conducted independently on our behalf by...
Eamon Fitzpatrick to Step Down as MD of IPG Mediabrands
One of the country’s top media professionals Eamon Fitzpatrick is stepping down as managing director of IPG Mediabrands Ireland. Fitzpatrick has been managing director...
Business Post Acquires Red C Research & Marketing for €7m
In one of the biggest developments in the market research industry in years, The Business Post Group has acquired Red C Research & Marketing.
Red...
Mindshare Retains Unilever’s Irish Media Business Following Global Review
Following one of the biggest global media reviews in recent years – estimated to be worth €2.8bn- the GroupM agency Mindshare has retained a...
Opinion: First Party Data and GDPR
With third party cookies on the way out, marketers contemplating the use of first party data strategies will still need to keep data protection...
News Ireland Gets IAB Ireland Gold Standard Certification
News Ireland has become one of just five companies in Ireland to be awarded the Gold Standard certification by the Internet Advertising Bureau Ireland.
News...
Out Look : The Latest OOH Trends & Developments
In a new weekly series of reports called OutLook, James Byrne, marketing manager, PML Group looks at the latest trends and developments from within...
Coca-Cola Once Again Tops Checkout Top 100 Brands Survey
For the 17th year in a row, Coca-Cola has topped the annual Checkout 100 Top Brands, which is published by Checkout magazine. The Checkout...
AXA Launches New Campaign to Promote Community Bike Rides
AXA Community Bike Rides, in partnership with Cycling Ireland, has launched a new campaign to encourage more people to join their growing community by...
