Folk Wunderman Thompson Wins Bank of Ireland Creative Account
Folk Wunderman Thompson has won the competitive pitch for the Bank of Ireland creative account.
The agency has been appointed by the bank as its...
IAPI Announces Judges for Round 2 of Effie Awards Ireland
With the second round of judging for Effie Awards Ireland set to commence later this month, IAPI has announced the panel of judges for...
Out Look: OOH Performance Metrics Grow in 2023
Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home
OOH Performance Metrics Grow in 2023
Analysis of our IMPACT...
Ronan O’Gara to Front Tourism Ireland Campaign in France
Rugby legend Ronan O’Gara is to front a new advertising campaign by Tourism Ireland to promote Cork to French tourists.
The new campaign featuring the...
Government Urges Us to Make Sustainable Travel Choices in New Campaign...
Javelin has rolled out a new campaign for the Department of Transport to encourage people to reduce their carbon emissions by either walking, cycling...
Radio Advertising Market Rises by 3% in First Half of 2023
The Irish radio advertising market continued to enjoy revenue growth in the first half of 2023 with total spend increasing by 3% to €76.5m...
Out Look: Contextual OOH Works Weather it Rains or Shines
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home
As Crowded House sang ‘Everywhere you go, always take...
Future Proof Launches Neuro Ad Testing Offering
The Dublin-based Future Proof Insights has launched a new monthly neuroscience testing service called PRIZM.
Targeted at brands and agencies looking to evaluate their advertising...
Opinion: We Need to Unlock Growth for Ireland’s SMEs
Irish SMEs are the backbone of the economy yet when it comes to supporting their marketing ambitions, there is little evidence of any joined-up...
Boys+Girls Research Reveals Ireland Beyond the Clichés
As we enter the post pandemic era, Margaret Gilsenan and Aoife Murphy of Boys+Girls examine the findings of new research carried out by the...
