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Tesco Provides Plenty of Food for Thought in New Recipe-Led Campaign...
BBH Dublin has rolled out a new campaign for Tesco Ireland called “52 Weeks of Little Helps.”
The campaign, which will run for a year,...
Opinion: Back to the Future with AI
When it comes to artificial intelligence and the role it will play in the development of brands, it seems like we may have been...
Laya Healthcare Wins Marketing Team of the Year at MII’s AIM...
The marketers in Laya Healthcare were named as Marketing Team of the Year at the Marketing Institute’s AIM Awards which were held last night...
Out Look: Pepsi MAX gets the ball rolling
OOH has the unique ability to move and engage people in ways that no other medium can, especially when paired with uninhibited imagination and digital technology
Opinion: Advertisers Searching For Answers with Artificial Intelligence
Artificial intelligence will definitely shake up the advertising market but how will it impact on the all-important search market which is a key part...
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Circle Content Creates Campaign for Ultra Premium Irish Whiskey SENSES
Circle Content, the content agency owned by Boys+Girls, has created a launch campaign for a new Irish ultra-premium whiskey brand called SENSES.
The brand is...
Opinion: It’s All About Positioning and Proposition
It’s easy to get distracted by the latest new platform or digital development and forget about what’s most important in marketing: positioning and propositions,...
PML Group Partner with UEFA for Dublin Final
As the preferred Irish OOH partner of UEFA, PML Group this week enabled the Europa League sponsors to get in front of the local...
Granite Continues Recent Expansion With Acquisition of WONDR
The full-service digital agency group Granite has acquired the digital design agency WONDR for an undisclosed sum.
Founded in 2014 by Dermot O’Shea, WONDR is...
Radio Continues Strong Performance According to Latest JNLR Research
The latest JNLR/Ipsos B&A report, covering the period April 2023 to March 2024 shows that radio continues to enjoy strong listenership figures with 91%...
