Irish Love of Cinema Continues to Endure
Four in five (81%) Irish adults have been to the cinema in the last 12 months, with over half of these cinemagoers (55%) saying...
Boots Makes More Room with New OOH Campaign in Cork
To announce the grand opening of its first-ever destination store in the heart of Cork city, Posterplan, the Out-of-Home (OOH) agency, teamed up with...
Virgin Media Television Bags KFC as Sponsor of Autumn Rugby Internationals
With the countdown to Ireland's Autumn rugby internationals well underway, with the All Blacks first up tonight, Virgin Media Television has announed that KFC...
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Core Highlights Workplace Aggression in New Campaign for HSA
Core has created a new campaign for the Health & Safety Authority (HSA) that is aimed at addressing the critical issue of work-place aggression...
Charley Stoney Set to Leave IAPI to Become CEO of EACA
Charley Stoney, the current CEO of IAPI is set to become the new CEO of the European Association of Communications Agencies (EACA).
Stoney will take...
Vhi Highlights Connected Service Offering in New Droga5 Campaign
With the all-important renewal period for health insurers now underway, Droga5 Dublin, part of Accenture Song, has rolled out a new campaign for Vhi...
Out Look: Smirnoff lights up the dark for Hallowe’en
Our recent IMPACT Attention study revealed that 85% of OOH consumers believe innovative formats – including murals – better capture their attention. 84% believed the use of these formats make brands appear more innovative.
IAB Ireland Rolls Out Campaign to Highlight the Importance of the...
IAB Ireland has launched its first advertising campaign to highlight the Gold Standard which is designed to improve the Irish digital advertising ecosystem.
The campaign...
Darragh Rea Appointed as CEO of Edelman Ireland
Darragh Rea has been appointed as CEO and general manager of Edelman Ireland, replacing Joe Carmody who was recently appointed as chief operating officer...
Opinion: US Presidential Election is a Battle of the Brands
While next week’s US Presidential Election is an important battle for the heart and soul of the USA, it is also a battle of...
