RTÉ Raidió na Gaeltachta Enters Commercial Advertising Market
RTÉ Raidió na Gaeltachta has made its debut in the commercial advertising market for the first time in its 50-year history.
Under the station’s new...
Opinion: OOH Strategies for Year-Long Narratives
With more and more people embracing year-round resolutions- as opposed to New Year resolutions- OOH has become a powerful tool in the marketing armoury...
Consumer Confidence Picks Up in Latest Ipsos B&A Barometer
As inflation continues to fall, consumer sentiment has improved according to the latest Ipsos B&A barometer.
This wave of the Ipsos B&A Consumer Confidence Barometer...
Artificial Intelligence Takes Centre Stage at IAPI Event
The transformative power of artificial intelligence was the hot topic up for discussion at a gathering of over 300 advertising and marketing industry professionals...
PTSB Backs Olympic Hopefuls in New Campaign from Publicis Dublin
With both the Olympic and Paralympic Games taking place this year, Publicis Dublin has rolled out a new campaign for PTSB to mark the...
Out Look: G-OOH Green and Grab More Attention this St....
Seasonal events provide a unique opportunity for retailers, FMCG brands and media providers to build brand awareness, engage with consumers and increase sales and revenue.
Opinion: Balancing Power with Human Expertise in the New AI World
In the brave new world of artificial intelligence, businesses will have to tread carefully if AI is to be deployed efficiently and accurately to...
Wildstone Forges Digital Out of Home Partnership with Micromedia
Wildstone, the UK-headquartered OOH company has entered the digital out-of-home market in Ireland with a partnership with Micromedia.
Located on the highly prominent arterial routes...
Agency & Marketing Salaries Remain Flat According to Latest Prosperity Survey
Salaries across the Irish agency and marketing industry remained flat in 2023 and will continue to remain so for much of 2024, according to...
Core Research Finds that 40% of Adults are Considering a New...
Some 68% of Irish adults intend to exercise daily, 47% are interested in working from home and 60% want to see a General Election...
