News Ireland Opts for Private ABC Audit Following Rule Changes
News Ireland has opted to undertake private auditing of its circulation figures following rule changes introduced by the Audit Bureau of Circulation (ABC) this...
DMG Rolls Out Social Media Extension Offering to Advertisers
DMG Media Ireland has launched a new self-service offering to advertisers that allows them to seamlessly run their existing social display and video campaigns...
INM Launches New Price Comparison and Switching Website
INM has launched a new online price comparison and switching website called Choosy.ie.
The new website will initially offer consumers access to information about utility...
Opinion: How Can Brands Prepare for the New Normal
As we enter the different phases for a gradual opening of society and the economy last week, brands need to prepare for the new...
Opinion: Creativity in the Time of Coronavirus Should Not Be Written...
While Covid-19 may have led to the cancellation of the Cannes Lions Festival this year, we still need to champion creativity in a time...
5 More Big Insights from Week 8 of B&A’s Life on...
As lockdown restrictions start to be lifted, the eight wave of B&A’s weekly research series on Life on Lockdown sheds some light on how...
Sky Launches €250,000 AdSmart SME Support Scheme
Sky Media has launched a €250,000 AdSmart SME Support Scheme for businesses in Ireland. The fund will provide 25 businesses with a free €10,000...
Opinion: The Positive Uplift in Advertising’s Impact During Lockdown
With most consumers now craving some form of normality, much of the brand advertising that was made prior to lockdown can be more impactful...
Research Shows 70% of Shoppers are Avoiding Busy Aisles
The latest results from Empathy’s Covid-19 Tracking Research highlights the angst shoppers are experiencing when grocery shopping during COVID-19, writes Stephen Rust.
Anyone who has...
61% of Population Optimistic We Will Overcome Covid Outbreak According to...
With the country set to enter Phase 1 of the Government’s move to lift lockdown restrictions next week, 61% of Irish people are are...
