Accenture Interactive Rebrands as Accenture Song
The global consulting giant Accenture is rebranding its Accenture Interactive business as Accenture Song. The new rebrand will apply to most of its subsidiary...
Boys+Girls Agency Picks Up FREE NOW Account
EXP, the activations agency that is part of Boys+Girls, has picked up the popular FREE NOW account after a competitive pitch. It will also...
New Bank of Ireland Campaign Shows that Breaking Up is Hard...
Following the recent launch of its radio, digital and social campaign for its “Big Move” campaign, Bank of Ireland has rolled out its new...
B&A Research Shows Slight Improvement in Consumer Confidence
The latest B&A barometer shows a slight improvement in consumer confidence but strong concerns about rising prices remain.
Following a sharp decline in consumer confidence...
Opinion: Cannes – Je Ne Regrette Rien
Fresh from the agency’s success at Cannes, where it picked up a Silver Lion, Bridget Johnson, executive creative director of Boys+Girls reflects on the...
Opinion: Time to Move On from the Great Culture Con
The misuse and indeed the overuse of the term culture is widespread in many day-to-day work environments. But it's now time to move on,...
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Vodafone Targets Trade-ins in New Sustainability Campaign by Folk
Folk Wunderman Thompson has launched a new campaign for Vodafone Ireland to encourage mobile phone users to trade in their old phone, get rewarded...
Bryan Regan Joins AudioOne as Sales Manager
Bryan Regan has been appointed as sales manager with AudioOne.
Well known in the media industry, Regan has experience working with media agencies and media...
Abraham Aucamp Elected as New Chair of IAB Ireland
Abraham Aucamp, Head of Pricing and Yield, EMEA at Yahoo, has been elected chair of the board of IAB Ireland. He replaces David Monaghan,...
Live Radio Continues to Dominate the Audio Market
Radio continues to hold a dominant position in the Irish audio market according to new research from Ipsos carried out for Radiocentre Ireland.
The Irish...
