Jameson Encourages Responsible Drinking in New Global Campaign from TBWADublin
TBWADublin has rolled out a new campaign for the Irish Distillers-owned Jameson to encourage people to drink responsibly.
Called “Easy Does It” the campaign is...
Tourism Ireland to Spend €78m on Advertising and Marketing in 2023
Tourism Ireland is to spend a record €78m on a range of advertising and marketing initiatives around the world in 2023, including a number...
Irish Sponsorship Market to Grow by 9% in 2023 According to...
The Irish sponsorship industry grew by 9% to reach €196m in 2022 according to the sponsorship consultancy Onside.
In the 17th edition of the Onside...
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Boys+Girls Rolls Out New Brand Platform for Screen Ireland
Boys+Girls has launched a new brand platform for Screen Ireland/Fís Éireann, the development agency for the Irish film, television and animation industry.
According to the...
IAB Ireland to Outline Key Trends for 2023 at Digital Reboot...
A number of leading media agency experts will be on hand to discuss key trends for 2023 at an IAB Ireland Digital Reboot webinar...
JCDecaux Picks Five Charity Partners for 2023 and 2024
JCDecaux has picked the five charities that it will work with in 2023 and 2024 announced that they will be working with five charity...
MediaCom Partners with Sky Ireland to Showcase The Last of Us
MediaCom Ireland, Ireland’s leading media planning and buying agency, has partnered with Sky Ireland to promote the launch of the hit HBO TV series...
The LWA Group Acquires Majority Stake in Creative Agency Bloom
The marketing services group LWA has acquired a majority stake in the Dublin-based creative agency Bloom for an undisclosed sum.
Bloom was founded in 2000...
Touchpoints – Key OOH Trends for 2023
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home.
Touchpoints - Key OOH Trends for 2023
#1: Everything ‘on...
Boys+Girls Retains Škoda Ireland Account Following Pitch
Following a competitive pitch involving a number of agencies, Boys + Girls has retained the creative account for Škoda Ireland.
The agency has been working...
