Research Shows Accents in Advertising Can Lead to Better Commercial Outcomes
New research exploring the relationship between the use of regional accents used in advertising and any potential commercial impacts they might have, suggests that...
Christina Duff Takes Over as Managing Director of Core Investment
Christina Duff has been appointed as the new managing director of Core Investment following the promotion of Colm Sherwin to chief digital and investment...
Out Look : The Latest OOH Trends & Developments
James Byrne, marketing manager PML Group, with this week’s Out Look on Out of Home.
Spending Time Outdoors
The CSO has published results compiled from...
Accenture Song Appoints Graham Nolan as Head of Design
Graham Nolan has been appointed as head of design for Accenture Song in Ireland.
As part of his new role he will lead a team...
Dave Monaghan to Leave News Ireland After 15 Years
After nearly 15 years with News Ireland, publisher of the Sunday Times and the Irish Sun, Dave Monaghan is to step down as commercial...
VMTV Bags Birra Moretti to Sponsor New Series on Player
Virgin Media Television has teamed up with Birra Moretti and Appetite Media to sponsor a new mini-series called ‘The Shared Table’ on the Virgin...
ALDI Kicks Off Summer with New Cross Platform Campaign
ALDI Ireland has rolled out a new cross-platform campaign that has a distinct Summer vibe to it.
Called “It Started With…”, the TVC was created...
MediaCom Ireland Makes Two Senior Appointments
MediaCom Ireland has promoted Cathal O’Donovan and Eoghan Kennefick to the roles of account director.
O’Donovan joined MediaCom in October 2017 from UK agency the7stars,...
Motherland Unites as Levingstone and McCaffery Join the Business
Motherland and Event Junkies have merged their businesses to create a “hybrid production company” according to CEO Ross Killeen.
The two multi-award-winning production companies announced...
Sky Media Bags Peroni to Sponsor its F1 Coverage
Sky Media and a GroupM digital team, in conjunction with Wavemaker Ireland, have announced a season-long partnership with Peroni Nastro Azzurro 0.0%, as title...