CopyClear, the independent service charged with vetting the advertising and promotion of alcohol advertising in Ireland reviewed a total of 7,657 submissions during 2024, according to its latest annual report.
Of the total number of submissions considered and assessed, 5,108 of these were deemed to be compliant, an approval rate of 67%. Some 1,477 of the submissions (19%) were deemed to be non-compliant and therefore not published or broadcast.
CopyClear considers submissions in all alcohol product categories and reviews all marketing communications aimed at the Irish consumer, whether from Irish sources or originating from overseas.
According to CopyClear, these figures compare with a 68% approval and 16% non-approval rate in 2023.
“It is worth noting that the number of upheld complaints to the Advertising Standards Authority (ASA) continues to be very low in 2024 from CopyClear users, a testament to a system that is working. CopyClear was established in 2003 and is a separate, independent company with its own board of directors and is not a subsidiary of any other company or organisation,” it says.
