Invention Ireland, part of GroupM, has rolled out a new summer campaign for the Suntory-owned brand Lucozade Energy.
The campaign, according to the agency, is “aimed at grabbing attention and getting people talking. Created to captivate audiences, drive engagement and promote a nationwide competition.
Called “Thirsty For Summer?” the campaign, combines “an innovative mix of photo manipulation, stock imagery, CGI, typography animation, generative AI, and bespoke sound design. The result? A vibrant and dynamic content series reflects the energy and excitement of summer moments,” it says.
At the heart of the campaign is a collaboration with some of the most talented creatives in the industry, including renowned director Onur Senturk, whose visually stunning work includes the iconic Game of Thrones: Winter Is Coming teaser. “Senturk and his team bring their signature cinematic flair to the project, ensuring every frame delivers energy and impact. Adding another layer of brilliance is the sound design powerhouse Box of Toys, whose bespoke audio compositions elevate the campaign’s sensory impact”.
“Summer is all about energy, vibrancy, and unforgettable moments—and that’s exactly what we wanted this campaign to embody,” says Michelle Darlington, marketing manager Lucozade Energy, Zero & Alert.
“By collaborating with a brilliant team of creatives and media experts, we’ve created something bold and engaging that we believe will resonate with our audience and make Lucozade Energy the go-to drink of the season,” she says.
“At Invention, we’re building an extraordinary roster of creative collaborators—both in Ireland and across the globe. Collaboration and innovation are the foundations of everything we make. Bringing in creative talent like Onur reflects the kind of creativity we’re cultivating in the studio,” said Laurence O’Byrne, ECD at Invention.
CREDITS
Agency: Invention Ireland, part of GroupM
Social & Content Development Director: Amar Jacob
ECD & Head of AI: Laurence O’Byrne
Creative Director: Emma Morris
Art Director: Greg Colley
Senior Copywriter: Luke Wright
Graphic Designer: Robyn Sproule
Graphic Designer: Kevin Sheedy
