Liosín Crawley has been appointed as the new head of commercial digital with Bauer Audio Media Ireland (BMAI).
A former head of digital with Havas Media, she has also worked with the likes of Reprise Digital and IPG Mediabrands.
According to Bauer, in her new role she will be “responsible for driving the digital transformation of BMAI’s audio advertising business in Ireland including revenue performance and the growth of audioXi, Ireland’s largest digital audio advertising exchange.”
In her new role, she will report to group commercial director Eamon Fitzpatrick.
“We’re delighted to welcome Liosín to the team. With her track record and depth of experience, we’re looking forward to the further growth and expansion of digital audio as she powers audioXi’s development as Irish market leader, while effectively managing other digital revenue streams such as display, video and social,” says Fitzpatrick.
“At a time when technology is evolving at such speed, new commercial digital opportunities are emerging continually. Working the B.M.A.I team, I’m looking forward to harnessing that potential into new solutions and experiences that make audiioXi very much a “Go To” answer for brands looking to achieve greater bandwidth from their budgets,” adds Crawley.
