IMJ Features
Championing Women’s Sport
It’s been an interesting year for the Irish sporting world. Although tinged with both disappointment and success, it was a very good year for...
Building Bridges in Europe
Creating a partnership between agencies and clients where risk taking, innovation and experimentation can thrive is the way forward and untested innovation can blossom...
Sponsorship Calling
In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland....
CHANGE IN PROGRESS: Greenwashing 101
Welcome to the second instalment of our Change in Progress series, a collaboration between Thinkhouse and Adworld.ie.
This issue has been led by Laura Costello,...
Broken Beyond Repair
The current agency model is broken and almost beyond repair. In the future, agencies that want to excel will need to move closer to...
Opening Up the C-Suite to Marketers
A new educational initiative aimed at equipping marketers with the tools and knowledge to propel them up the career ladder and into the boardroom...
Making Brands Matter in a Fragmented World
Global research conducted by Ogilvy this year indicates that less that 1/5 of
client leaders report that they think and act on brand across every...
Opinion: Brands to Create New Challenges For Established Sports Broadcasters
In the fast-moving world of sports sponsorships, brands could still prove to be worthy contenders in the battle to secure and stream live sporting...
The Big Read: Inside Accenture Interactive Ireland
There are now over 180 people working for Rothco and Accenture Interactive across a wide range of marketing and advertising disciplines. In the first...
Looking Beyond the Logo
Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development
Branding is not just about how something looks, it’s about how...
