IMJ Features
Changing Names, Changing Times
The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...
Irish Diversity Study of Marketing Industry Highlights Room for Improvement
The first-ever Diversity, Equity and Inclusion Census of the Irish marketing and advertising industry has been published.
The results of the survey are based on...
Stop Selling and Start Communicating
When the world is at the fingertips of the younger generation of shoppers, how is your brand going to sell its wares from Dublin...
Opinion: The Future of Advertising Agencies
What the advertising agency of the future might look like is anybody’s guess but one thing is crystal clear, it will look a lot...
In Praise of PR
Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...
The Race to the Bottom
Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...
A Little Knowledge is a Dangerous Thing
Digital ignorance and spoofing in adland should be a thing of the past. The problem is they are not, writes John Ring.
Tea. The stuff...
The Big Trends for 2018
As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so...
Sitting at the Right Table
For it to be effective, experiential marketing must sit at the strategy table and not with the guys hogging the activation table, writes Jonny...
When AI Meets SEO
Artificial intelligence is slowly gaining traction within the marketing industry and this is particularly true when it comes to SEO. But what does it...
