IMJ Features
How to Market a Movement
As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers...
The View From the Client
The advertising industry is changing but perhaps not at the pace many clients would like. So, what are the views of the people and...
Digital Out of Home – A Communications Channel, Not an Advertising...
Every advertiser’s aim is to reach the Right People in the Right Place at the Right Time efficiently and cost effectively. Digital Out of...
Changing Names, Changing Times
The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...
Opinion: Three Steps to Delivering Innovation
The role innovation plays in marketing is hugely important but we need to clearly define what innovation means for it to be widely embraced,...
Demystifying Behavioural Science
Because it helps us understand how consumers behave and respond, Behavioural Science continues to play an important role in the marketing research world, writes...
Opinion: The A to Z of Becoming a B Corp
Having been accredited with B Corp status in October 2023, Jane McDaid, founder of THINKHOUSE outlines an A-Z of what it takes to become...
Opinion: Help – Not Judgement – For Young Adults Please
The pandemic has been best described as a “collective trauma” yet when we look at its impact on young adults, the trauma is not...
The Science Behind What’s Next
A transparent and actionable audience measurement tool for digital media provides reassurance and valuable insights to both brands and publishers, writes Conor White.
What’s next?...
Texas Takeaways
Fresh from his recent travels to Texas to attend the annual SXSW conference, Sean Earley shares some his key takeaways from this year’s event.
Last...
