IMJ Features
Opinion: Let Me Entertain You
In the first of a series of columns for Adworld, Dave Tallon looks at some of the lessons we can take on how to...
Opinion: Social Media Ads – Gen-Z’s Biggest Life-Hack
Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums?...
Opinion: How to Win in Retail in 2024
By Maedhbh Kelly, Senior PPC Client Lead at Wolfgang Digital
Meta’s bounceback, the rise of Temu and the continued strength of email marketing are just...
Opinion: Navigating the Dynamic Worlds of Media and Ladies GAA
To mark International Women’s Day (March 8th), Aideen Dunne of EssenceMediacom and intercounty footballer with Louth, writes about the inequities that women still have...
Opinion: Creativity Still Rules in the AI World (For Now)
In the rush to embrace AI, let is not forget the importance of brands holding on to their creative point of difference. Without one,...
Opinion: The Future of Advertising Agencies
What the advertising agency of the future might look like is anybody’s guess but one thing is crystal clear, it will look a lot...
Opinion: OOH Strategies for Year-Long Narratives
With more and more people embracing year-round resolutions- as opposed to New Year resolutions- OOH has become a powerful tool in the marketing armoury...
Opinion: Inflation Decrease Poses Challenges for Brands
Guy Perrem, Business Director with Core Research looks at some of the findings from its latest Mindset report which unearths some interesting discrepancies that...
Opinion: Brands Should Pay Attention to New TV Advertising AV Research
Following on from the publication last week of new research into AV attention by TAM Ireland, Richard Colwell, managing director of RED C, which...
Opinion: Strong Creator Communities Unlock Long Term Gains for Brands
Sarah-Jane Lowes, head of digital and social at Droga5 Dublin, part of Accenture Song, shares new consumer research findings that place reliability and authenticity...
