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The Power of No

Sometimes in life you just have to say no. When it comes to a daft idea from a client or your agency is asked...

A Little Knowledge is a Dangerous Thing

Digital ignorance and spoofing in adland should be a thing of the past. The problem is they are not, writes John Ring. Tea. The stuff...

Time to Ditch the Pitch

Practically every agency has issues with the whole business of pitching with things like the cost of pitching and the transparency of the process...

Brace Yourself for Some M&A Action

Although merger and acquisition activity in the Irish advertising industry has been thin on the ground in recent years, this is likely to pick...

The Growing Power of Facebook Ads

As its recent set of financial results show, Facebook ads are becoming a hugely important source of revenue for the company. But how...

Here’s to the Next 100 Years of Radio

As the Irish radio industry celebrates its 100th anniversary this year, competition in the marketplace has never been tougher. And as our love affair...

Measuring Brand Authenticity

Being reliable, trustworthy and acting in line with a brand’s purpose is key to a brand’s authenticity, writes Brían Merriman. It’s that time of year...

Experience Required: Enquire Within

Experiential marketing has grown up and brands are now integrating it into their campaigns with gusto, writes Jonny Davis. This is the most exciting time...

Bigger and Better

Amidst all the hype about digital and data, direct marketing never went away. Now, armed with these tools, it is bigger, better and a...

Newspaper survey reveals the power of local advertising

Not only are all politics local, so too is shopping spend, according to a recent grocery shopping survey carried out by 46 local weekly newspapers...

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