IMJ Features
Opinion: In Defence of Freelancers
Peter McPartlin, co-founder of the Indie List, replies to Steve Connelly who penned an opinion piece about the role of freelancers working for ad...
Opinion: An Abundance of Opportunities in Sports Media
There’s nothing like sport when it comes to driving passionate fan engagement and sports media will continue to deliver all kinds of new opportunities...
Opinion: Debunking OOH’s Myths
With Summer well underway, the great outdoors beckons for advertisers that want to make an impact, writes Ciara Gibney.
Summer’s finally here – the season...
Opinion: Agencies Bring More to the Party than Freelancers
When it comes to a choice between a freelancer or an integrated agency, brands need to weigh up the pros and cons and think...
Opinion: Advertisers Searching For Answers with Artificial Intelligence
Artificial intelligence will definitely shake up the advertising market but how will it impact on the all-important search market which is a key part...
Opinion: It’s All About Positioning and Proposition
It’s easy to get distracted by the latest new platform or digital development and forget about what’s most important in marketing: positioning and propositions,...
Opinion: Agency Existential
In Adland, the next generation is usually the same as the last. Maybe not this time, writes James Dunne.
What do Y&R. J. Walter Thompson,...
Opinion: What It Feels Like to be 50 and in Marketing
In an industry that is overwhelmingly dominated by 20 and 30 year olds, Rachel Costello, who is now in her 50s, writes that experience...
Opinion: The Sophistication of Simplicity
It’s the simple things in life that can bring great pleasure but far too often simplicity can be overlooked in favour of the complex...
Opinion: The Next Chapter in the Brand Sustainability Book
While issues like housing, the economy and the cost of living may have overshadowed environmental challenges over the last 12 months, they haven’t gone...
