IMJ Features
The Commoditisation of Digital
With more and more money being invested in digital marketing, it’s lamentable that it has now becoming a commoditized service. But it doesn’t have...
A Very Sensual Experience
Harnessing our senses and memories in the right context and fusing it with the right content can be a powerful weapon for brands and...
Raising the Disruption Bar
With a shed full of Cannes Lions to his name, John Kane, TBWADublin’s executive creative director is aiming to raise to bar higher for...
A Collaborative Force
With annual billings in the order of €44mm and a blue-chip list of clients that include the likes of Lidl, Liberty Insurance, Citroen, McDonald's,...
Bridging the Gender Pay Gap
With gender pay equality very much back in focus in the advertising and media industries, Alan Coleman explains how the industry can address the...
Digital Out of Home – A Communications Channel, Not an Advertising...
Every advertiser’s aim is to reach the Right People in the Right Place at the Right Time efficiently and cost effectively. Digital Out of...
Connecting with Irish Commuters
It is 30 years since Dublin Bus and Bus Éireann were established. In that time nearly all major brands have appeared on buses taking...
Smart Cities and Out of Home
It’s been called the urban century. In 1900 one in ten of us lived in cities. By 2015 that had risen to half the...
The Event Horizon
As more and more brands and media companies move into the event space, event management companies enjoying their seat at the top table, writes...
Building a Business Case for CSR
It’s broadly accepted that good corporate citizenship is, in the main, in business’ best interest. But ‘Doing good is good for business’, whilst correct,...
