IMJ Features
Abandoning the Siloes
Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...
Searching for the Right Mix
In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...
Educating the Consumer
Who is responsible for educating consumers? Is the government? Consumers themselves? Or does marketing need to take a lead role, asks Sheena Horgan
As consumer...
The Youth Factor
With a general election around corner, the youth vote could well be a key factor in deciding who governs Ireland for the next four...
When Art Meets Code
Virtual reality, the Internet of Things and interactive video are just some of the creative technology applications that marketers should be looking out for...
Choosing the Right Agency
With agencies now moving to bring digital and other disciplines back in-house, the advertising industry has gone full circle again. So when it comes...
Content is Still King
A lot of Irish brands need to step up their investment in content and make it one of the key pillars in their overall...
Moving at the Speed of Culture
Technology, digital and social look set to leave the ad industry lexicon very soon, writes Johan Sand.
If consumers have stopped talking about going online,...
Prioritizing Your Mobile Strategy
Many brands still do not have a mobile strategy and they now run the risk of being left behind as their rivals embrace mobile...
Social Media’s Challenges
With social media now a fixed part of the marketing firmament, 2016 is likely to bring with it a number of new developments and...
