IMJ Features
Experience Counts
If content is king, then it had better make room on the throne for the branded experience, writes Barry Muldowney.
The events business has evolved...
A Good Alternative to Facebook
With marketers reviewing their Facebook strategies following its recent decision to tweak its algorithms, LinkedIn is proving to be an increasingly popular platform for...
The New Internet King
For a long time publishers thought that content is where the money lies online but with the explosion of data and artificial intelligence it...
Transforming the Way We Work
Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains.
Customer Experience is the new competitive battlefield. Nowadays companies...
The Big Trends for 2018
As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so...
Pioneering a Third Way
After ten years in the digital marketing business, the Dublin-based agency eightytwenty has been working on a new agency model that places behavioral data...
You Can’t Woo Them All
Your brand’s website should let potential customers get a feel for what your brand is all about and, believe it or not, if it...
10 Trends to Watch in Marcomms
From convergence and integration right through to a brand’s reputation and influencer marketing, Michael O’Keeffe, CEO of Teneo PSG looks at 10 trends that...
The Gift That Keeps On Giving
Prize promotions are as old as the hills. From cereal-box toys to Caribbean holidays, the idea of driving sales and engagement through prizes and...
Why Brands Should Really Care
If they want to stand out from the competition, brands should care about what customers actually think about them, writes Rory Hamilton.
How many brands...
