IMJ Features
Radio’s Role in the Digital Ecosystem
With 3.1m people tuning into a radio station every day, radio is a powerful platform for brands to target consumers. But new research from...
Appealing to the Census
Niamh Manning, PML Group, on how commuter data from Census 2016 is good news for OOH advertisers.
The commuting patterns of the people in Ireland...
Developing a Brand’s Culture
As technology continues to disrupt our lives and our businesses, brands need to create a purpose that is not only evident in their products...
Time to Embrace GDPR
It’s going to be one of those things marketers and their agencies will be thinking about it over the Christmas holidays but there is...
Championing Women’s Sport
It’s been an interesting year for the Irish sporting world. Although tinged with both disappointment and success, it was a very good year for...
Innovating for Growth
Without innovation, brands and their owners will find it difficult to achieve growth and success, writes Jill McCarron.
As storm Brian gently caressed my windows...
Changing Names, Changing Times
The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...
Measuring Humans
Increasingly, behavioural economics is becoming an important part of the research function as marketers look to understand human behaviour, writes Ciara Reilly.
It has been...
Why Mums Matter
The important role that mothers play in the household should never be taken for granted and savvy brands know this, writes Olive Fogarty.
Mum. Mom....
Resistance Is Futile
In this era of evolved marketing, data and digital are the new talent battleground, says Charley Stoney.
RESISTANCE IS FUTILE” is a well-known phrase that...
