IMJ Features
Changing Names, Changing Times
The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...
Are PR Professionals the unDATAbles?
More and more PR companies are turning to data to help inform strategies, writes Alan Keane.
Public Relations has a long-standing uneasy relationship with data....
The Event Horizon
As more and more brands and media companies move into the event space, event management companies enjoying their seat at the top table, writes...
Diversity – Your Right, Or Just Right?
The advertising industry spends a lot of time preaching about how their clients need to transform their business but not enough time looking at...
Marketing’s Big Rural Challenge
Many brands are obsessed with targeting urban audiences, particularly those who live in Dublin. But beyond the capital, there’s a marketplace of 3.6m consumers...
The War Between Magic and Logic
We're letting logic kill creativity but it's time to call a truce and accept that they should be allies. A common rhetoric over the...
Opinion: Spending on Advertising Now Will Reap Dividends for Brands
With media consumption habits on the increase during the Covid-19 crisis, Richard Colwell of Red C makes the case for increased advertising if brands...
Taking Sponsorship to the Next Level
The Irish sponsorship industry has received a much-needed boost following the creation of a new National Sponsorship Index. Professor Tony Meenaghan, who was involved...
Developing the Right Agency-Client Relationship
Creating the right environment in which clients and their agencies can develop a mutually beneficial relationship has never been more important, writes Una Herlihy.
Earlier...
Opinion: Let Me Entertain You
In the first of a series of columns for Adworld, Dave Tallon looks at some of the lessons we can take on how to...
