IMJ Features
Are PR Professionals the unDATAbles?
More and more PR companies are turning to data to help inform strategies, writes Alan Keane.
Public Relations has a long-standing uneasy relationship with data....
CHANGE IN PROGRESS: The Marketing Transformation
"Look closely at the present you are constructing, it should look like the future you are dreaming." - Alice Walker
Welcome to part one of...
Appealing to the Census
Niamh Manning, PML Group, on how commuter data from Census 2016 is good news for OOH advertisers.
The commuting patterns of the people in Ireland...
Developing the Right Agency-Client Relationship
Creating the right environment in which clients and their agencies can develop a mutually beneficial relationship has never been more important, writes Una Herlihy.
Earlier...
Putting Diversity in your Creative Armoury
Increasingly agencies are turning to other professions and industries to recruit staff as they begin to realise the potential a diverse workforce can bring...
Opinion: Netflix Faces Problem of Scale With Ad Funded Model
Since it was launched in October 2022, Netflix’s advertising funded model has failed to meaningfully scale-up while the cost to advertisers is an expensive...
The Five New Missions of Communications Pros
Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the...
Opinion: Pesky Challengers Make it Difficult for Digital Duopoly
David Fogarty wonders if Google and Meta’s dominance continue, or will we see challengers like Apple, Amazon, TikTok, Netflix and Disney make real in-roads...
Opinion: The Role of Creativity in Business Today
Creativity will be one of the defining factors for success in business. Because of this we need to embrace it and ensure that it...
Bridging the Gender Pay Gap
With gender pay equality very much back in focus in the advertising and media industries, Alan Coleman explains how the industry can address the...
