IMJ Features
Opinion: Opportunities to Create Real and Sustainable Growth
Most brands and businesses are not recognising the strategic value of experience design, choosing instead to simply fix problems and meet category norms. Ed...
Opinion: The Great TV Wastage Illusion
Eimear Keane dispels some of the myths about wastage when it comes to TV advertising and audience reach.
This is the great wastage illusion. Waste...
Opinion: OOH Strategies for Year-Long Narratives
With more and more people embracing year-round resolutions- as opposed to New Year resolutions- OOH has become a powerful tool in the marketing armoury...
Opinion: Let Me Entertain You
In the first of a series of columns for Adworld, Dave Tallon looks at some of the lessons we can take on how to...
Raising the Disruption Bar
With a shed full of Cannes Lions to his name, John Kane, TBWADublin’s executive creative director is aiming to raise to bar higher for...
The Power of No
Sometimes in life you just have to say no. When it comes to a daft idea from a client or your agency is asked...
Something is Rotten in the State of Agency Land
The exploitation of interns throughout the advertising, marketing and PR sectors is rampant but it’s time to call a halt to it says Jane...
The Growing Power of Facebook Ads
As its recent set of financial results show, Facebook ads are becoming a hugely important source of revenue for the company. But how...
Cracking the Youth Market
Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...
If You Love Them, Let Them Go… … and then Give...
We live in an age of more and more choice and, increasingly, an expectation that shopping around is the smart move, writes Sara Callanan.
Consumers...
