IMJ Features
Diversity – Your Right, Or Just Right?
The advertising industry spends a lot of time preaching about how their clients need to transform their business but not enough time looking at...
Opportunities & Challenges in Content Marketing
You want to see traffic to your brand’s website grow and you want new customers to engage with your business online. But how do...
One Size Fits All Approach No Longer Works
Good campaign management systems will intelligently drive in-store efficiency for marketers, helping both retailers and brands win at retail writes Niamh Higgins.
The common goal...
Missing the Point
Even though social media has been used by brands for several years now, many of them are still getting it wrong or ignoring it...
The Gravitational Pull of Integration
The debate about integrated solutions is far from over particularly now that the lines between social, advertising, PR and activation have been blurred, writes...
Opinion: Marketers Embracing Artificial Intelligence with Gusto
Increasingly, more and more marketers are turning to artificial intelligence with great success to help boost their marketing effort, writes Ivan Adriel de Silva.
Using...
Changing Names, Changing Times
The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...
Opinion: Lockdown Lessons from a Summer of Learning
It’s been a busy few months for the Marketing Institute of Ireland (MII) with a number of webinars featuring some well-known and high-profile marketing...
Finding Truth Amongst Fake News
In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...
Why Nothing Beats Radio
Tuesday June 30th 2015. I closed the door of my iRadio office and sat back in my chair to listen. Twenty minutes of sound effects,...
