IMJ Features
Advantage Removed
“I believe we’re starting to see the rise of new types of scale that will offer media agencies a significant competitive advantage – provided...
When Agency Planning Demands More
Campaign planners need to look beyond the more obvious who, why and what elements of their campaigns and solve the how, when and where,...
Developing the Right Agency-Client Relationship
Creating the right environment in which clients and their agencies can develop a mutually beneficial relationship has never been more important, writes Una Herlihy.
Earlier...
Faux-Thenticity: Time For Brands To Get Real
Act like a human. It doesn’t sound so hard but for brands (and Mark Zuckerberg) acting like a human is one of the biggest challenges, writes...
Getting the Magic from the Machine
Implosion, acquisition and reinvention are very much on the cards for adland, writes Brian Leonard.
I think we can all agree that the advertising industry...
Evolution Not Revolution
The advertising industry has always been about challenging convention and embracing change. It’s called evolution, writes Ian McGrath.
Firstly I would say, “Don’t panic!“
For as...
To Protect & Ad Serve
Mary Corcoran, ad operations manager, RTÉ Media Sales discusses RTÉ’s approach to ensuring brand safety for their clients with the launch of Ad Sentry.
Reach...
It’s About Humans, Not Robots
While marketers may be swimming in seas of data, they should never lose sight of the power of creativity and basic human instincts, writes...
In VOD We Trust
It may have got off to a slow start but by 2020, online video is expected to account for as much as 35% of...
Creating Stand-out Experiences
With more and more brands looking at creating live brand experiences for consumers, the Dublin-headquartered company Verve has been riding the experiential wave for...
