IMJ Features
Opinion: Opportunities to Create Real and Sustainable Growth
Most brands and businesses are not recognising the strategic value of experience design, choosing instead to simply fix problems and meet category norms. Ed...
Opinion: Are We Ready to Embrace Neurodiversity?
In an industry that aspires to put diversity and inclusion at its heart, Rachel Costello wonders if we are doing enough to embrace neurodiversity?...
Stereotyping is Easy, so it’s time we worked harder!
Across the Irish Sea during the summer, while a certain political issue was making little headway and yet dominating the headlines, the Advertising Standards...
Location Location Location
When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media.
Here in Ireland we take on...
Opinion: The End of the Cookie World as We Know It
It’s been a long time coming but next year Google will finally phase out third party cookies on its Chrome browser. But how will...
Opinion: Women in the Workplace – Still Much to Do
As our society continues to grow and the economy expands, we still have a lot more to do if we are to retain women...
If You Love Them, Let Them Go… … and then Give...
We live in an age of more and more choice and, increasingly, an expectation that shopping around is the smart move, writes Sara Callanan.
Consumers...
Educating the Consumer
Who is responsible for educating consumers? Is the government? Consumers themselves? Or does marketing need to take a lead role, asks Sheena Horgan
As consumer...
It’s About Humans, Not Robots
While marketers may be swimming in seas of data, they should never lose sight of the power of creativity and basic human instincts, writes...
Resistance Is Futile
In this era of evolved marketing, data and digital are the new talent battleground, says Charley Stoney.
RESISTANCE IS FUTILE” is a well-known phrase that...
