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It’s All About the Impact

OOH has the ability deliver meaningful impact in a way that other media simply can’t, writes Antoinette O’Callaghan of Exterion Media. It’s getting harder and...

The Tyranny of Positivity

The future may never be as advertised but we should temper the tyrannical power of positive thinking with a hard dose of reality, writes...

D-Day Looms for Data Protection

The implementation of GDPR in 2018 has wide-ranging implications for the marketing industry and how it manages data across all their different channels, writes...

Opinion: Live Sport Gives Broadcasters a Sporting Chance

With Irish eyes focused firmly on Ireland’s final group match against Scotland in the Rugby World Cup, Colm Sherwin, Chief Digital & Investment Officer...

The Gravitational Pull of Integration

The debate about integrated solutions is far from over particularly now that the lines between social, advertising, PR and activation have been blurred, writes...

I’m Legitimately Interested in You!

Huge amounts of money and effort are spent on creating the perfect experiential event one that will lure in the unsuspecting public, dazzle them...

GDPR and Advertising – the Impact So Far

“Privacy means people know what they’re signing up for – in plain English, and repeatedly” - Steve Jobs, Apple CEO 2010 In 2010, the late CEO...

Back to Normal? Not Likely

As the debate about the future of advertising and agencies continues to play out, Adrian Fitz-Simon, Creative Director of Havas says we should be...

Making Brands Matter in a Fragmented World

Global research conducted by Ogilvy this year indicates that less that 1/5 of client leaders report that they think and act on brand across every...

Research Shows Advertising Fails to Reflect Changing Family Dynamics

New research carried out by creative agency Folk Wunderman Thompson has highlighted the need for Irish brands to “adapt and accurately represent the evolving...

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