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What’s Next for Facebook Advertising?

With ad impressions dropping by as much as 75% year-on-year and the cost of advertising skyrocketing by over 100%, what’s next for Facebook, asks...

A Little Knowledge is a Dangerous Thing

Digital ignorance and spoofing in adland should be a thing of the past. The problem is they are not, writes John Ring. Tea. The stuff...

Alexa, Does Anyone Actually Use Voice Search?

Sales of home devices are booming but is anyone actually purchasing anything through voice search? Recent stats would suggest not, the reality is that...

Irish Sponsorship Market Set for a 7% Rebound in 2021

The Irish sponsorship market is poised for a return to growth this year following an unprecedented decline in 2020, according to the sponsorship consultancy...

The Rise of the Smart Speaker

About two months ago, I bought an Amazon Echo Dot (the small one). It was a bit of an experiment and I wasn’t sure...

Social Media’s Challenges

With social media now a fixed part of the marketing firmament, 2016 is likely to bring with it a number of new developments and...

Cracking the Youth Market

Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...

If You Love Them, Let Them Go… … and then Give...

We live in an age of more and more choice and, increasingly, an expectation that shopping around is the smart move, writes Sara Callanan. Consumers...

Shopper Marketing 2.0

Jane Casey shares Three Ways to Fuse Experiential & Digital and Supercharge Your Shopper Marketing. It seems that the marketing industry is moving increasingly towards...

Ticking the Boxes for 2016

It’s that time of the year when marketing plans are being finalised for 2016 and marketers and their brands are taking stock of might...

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