IMJ Features
Opinion: The Great TV Wastage Illusion
Eimear Keane dispels some of the myths about wastage when it comes to TV advertising and audience reach.
This is the great wastage illusion. Waste...
B&A Research Shows Slight Improvement in Consumer Confidence
The latest B&A barometer shows a slight improvement in consumer confidence but strong concerns about rising prices remain.
Following a sharp decline in consumer confidence...
Research Shows Accents in Advertising Can Lead to Better Commercial Outcomes
New research exploring the relationship between the use of regional accents used in advertising and any potential commercial impacts they might have, suggests that...
Opinion: How to Stop Creative Waste by Changing the Pitch Process
The pitch-process, which has been a feature of the advertising industry for far too long, is past its sell-by date and in dire need...
Opinion: How to Win Share and Influence Shoppers
Conjoint analysis is an important tool in the marketer’s toolbox when it comes to understanding how customers value different components or features of their...
Opinion: If You Can’t Measure it You Can’t Manage it
When it comes to performance marketing campaigns, the importance of measurement cannot be overstated and it must be baked into all stages of the...
Opinion: Building a Culture of Effectiveness in Advertising
Andy Pierce, Core’s group strategy director writes about the importance of advertising effectiveness.
Advertising and marketing is at an important crossroads, where we need to...
Opinion: Brands to Create New Challenges For Established Sports Broadcasters
In the fast-moving world of sports sponsorships, brands could still prove to be worthy contenders in the battle to secure and stream live sporting...
Opinion: Rising Costs Threaten to Undermine Consumer Sentiment
Irish consumer confidence has reached its highest level in over three years according to the January edition of RED C’s Consumer Mood Monitor, writes...
CSR Awareness Levels Remain Poor Among Irish Consumers
Awareness levels about corporate social responsibility (CSR) among Irish consumers is low, according to new global research published by the Worldwide Independent Network of...
