IMJ Features
Effies 2023 Countdown: The 10 Rules for Judging
With considerable expertise in the Effies worldwide, Neal Davies, CEO of BBDO Dublin offers some tips and insights into judging the awards and what...
Fear and Loathing in Adland
There’s an unseen entity at work, talking us out of creating truly effective work. We need to trust each other more, writes Graham Stewart....
In Praise of PR
Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...
Empowering Your Staff
Empowering employees can reap many rewards for a company and its brands and often requires a structured and measured strategy around internal communications, writes...
When AI Meets SEO
Artificial intelligence is slowly gaining traction within the marketing industry and this is particularly true when it comes to SEO. But what does it...
Opinion: Brands Embracing Social Commerce is Good for Consumers
As more and more brands are turn to social commerce to reach their customers, social media platforms are in turn responding by investing heavily...
The Broken Promise of Programmatic Advertising
Programmatic advertising, the ad buying method that was designed to introduce greater efficiencies into digital advertising is not all it’s cracked up to be,...
Opinion: Rethinking the Value Exchange with First Party Data
With third party cookies getting a stay of execution by Google until 2023, the advertising and media industry needs to get its head around...
How Content is Consumed Online
Stephen Foskin looks at the changes in how content is consumed online and the challenges this presents for advertisers.
There has been considerable evolution in...
Content is Still King
A lot of Irish brands need to step up their investment in content and make it one of the key pillars in their overall...
