Boys+Girls Create Accidental Masterpieces with New Colourtrend TV Campaign
Colourtrend, one of Ireland's leading paint brands, has launched the next iteration of its platform “For the Life You Create” with a series of short TVCs that bring the Life Swatches campaign from the streets to the screen. Created by Boys and Girls, the campaign features three new TV spots that show the personal stories behind the colours we decorate...
Ad of the Week: TG4 Ladies Football – Publicis Dublin
The Lowdown: Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men’s championship. That’s not a proper fan. The Dublin based agency reveals a hard-core...
Ad of the Week: Laya Healthcare “It’s Good to Live’
Laya healthcare has embarked on a major new brand repositioning campaign, centred around a purpose-driven theme “It’s good to live”. Created by TBWADublin, the €2.5m integrated campaign is laya healthcare’s biggest in five years, and strives to evolve the brand to win hearts and minds as a real health partner, not just a health insurer. The multi-platform campaign will focus...
Ad of the Week: Tiger – Havas Worldwide Dublin [video]
Heineken Credits: Advertiser: Heineken Brand: Tiger Activity: Tiger Grand Canal Dock Street Artist: Dan Leo Agency: Havas Worldwide Dublin Client Executives: Emma Jane McKeown Agency Executives: Aoife Surgeon Creative Directors: Peter O'Dwyer, Gary Boylan Production Company: Havas Video Director/ Producer: Ciaran Dooley The Lowdown: Central to Tiger's sponsorship of Tiger Dublin Fringe was this incredible installation created by sculptor Dan Leo. Initially appearing to consist of beautiful but random shapes placed in the water at Grand Canal...
Bauer Media’s GoLoud Goes Nationwide with New Campaign
Dynamo has rolled out a new above the line campaign for the Bauer Media-owned digital audio platform GoLoud. The campaign encourages audiences to ‘get closer’ to their favourite podcasts, promoting the fact that the platform not only hosts but produces some of Ireland’s most popular shows. According to Dynamo, the new campaign features both a brand and tactical approach, with the...
Ad of the Week in Association with Adsmart from Sky: Boys+Girls ŠKODA
Boys + Girls has delivered the latest instalment of ŠKODA’s “Made for Ireland” campaign. According to the branded entertainment agency, the new campaign reflects “the pride and confidence that ŠKODA drivers have in their cars.” The campaign consists of a 30 second and 60 second spot, directed by Butter’s Zak Emerson. According to Mark Tuthill, creative director at Boys + Girls:...
Family Stories Take Centre Stage in New Vodafone Campaign
Vodafone Ireland has launched a new though the line campaign called ‘Growing up Together’ to promote its Red Family plan. The new campaign is running across TV, cinema, VOD, digital, social and retail. Created by Folk Wunderman Thompson, the campaign tells one family story through the eyes of two brothers, each of whom has his own perspective. The campaign explores...
Droga5 Dublin Gets Festive with New Christmas Campaign for LEGO
Droga5 Dublin, part of Accenture Song, and Our LEGO Agency (OLA) have once again collaborated to roll out a new global campaign for The LEGO Group as part of the brand’s countdown to the all-important Christmas season. This is the second installment of the brand’s three-part “Play Is Your Superpower” campaign which champions the important role that play has in...
Ad of the Week: Electric Ireland – You’re Smarter Than You Think
Electric Ireland has launched a new customer communications campaign called ‘You’re smarter than you think’ which demonstrates the many ways that Electric Ireland is the smarter choice for customers. The lynchpin of the through the line campaign is a suite of four unique and entertaining TV ads that aim to reassure Electric Ireland customers that they are getting the best...
Vodafone Highlights the Power of Connectivity in New Brand Campaign by Grey London
Vodafone Ireland has rolled out a new cross platform campaign called “Every Connection Counts.” Created by Grey London, the campaign aims to highlight the importance of connectivity and that “every connection, no matter how small, has the power to create a positive difference in people’s lives.” The campaign is running across TV, OOH, digital and radio. The hero TVC sees a...
