Newstalk Launches New Cross Platform Marketing Campaign

Following on from its recent rebrand, the Bauer Media-owned Newstalk has rolled out a new cross-platform campaign called “We’re That Friend". Newstalk engaged The Indie List, the talent platform founded by Peter McPartlin and Una Herlihy, to assemble a team of strong creative and advertising talent to develop the campaign which celebrates friendship in all forms and how Newstalk embodies...

Bonfire create COVID-19 TV spot for ALONE

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If there is one organisation that the country needs as the COVID-19 situation unfolds it is a highly organised nationwide network of trained volunteers that deal with vulnerable older people that are alone. Thankfully that organisation exists in the wonderful people at ALONE. ALONE has the expertise and trained people in place to deal with this and they have ramped...

Vodafone Targets Trade-ins in New Sustainability Campaign by Folk

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Folk Wunderman Thompson has launched a new campaign for Vodafone Ireland to encourage mobile phone users to trade in their old phone, get rewarded for doing so while doing their bit for the planet. The campaign is part of the mobile phone company’s commitment to sustainability and aims at creating awareness around Ireland’s first-to-market online smartphone trade-in tool. The...

Ad of the Week: ŠKODA Ireland

As the official car partner of the World Meeting of Families which was held in Ireland ( August 22nd-25th August) and marks the first visit of Pope Francis to the country, ŠKODA Ireland wanted to create an iconic symbol of this momentous event. They turned to their award-winning creative agency, Boys + Girls with a brief to develop an...

Beefgrudgery Takes to Aisles in New Lidl Campaign by BBDO Dublin

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BBDO Dublin has launched a playful animated campaign for Lidl Ireland to highlight the retailer’s award-winning beef offerings. Called “Beefgrudgery,” the campaign introduces a cast of characters, in the form of Bread, Cheese, Strawberry and Turnip who are brought to life through ‘clay-mation’ with some very well-known Irish voices playing the parts. This work was developed by creative duo Kevin McKay...

Ad of the Week: Barnardos “LOST”

“Children are precious. Yet as a society we are failing them. No child in Ireland should experience poverty, neglect or not have a home. This work is about getting people to stop and think about these issues and support Barnardos in changing these children’s lives.” That’s according to Laurence O’Byrne, creative director  with the creative agency Boys and Girls. O’Byrne...

BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon Community

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The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish advertising. Created by BBDO Dublin and New York-based production company Lobo, the film is called Unfair City and it highlights the growing inequality of homelessness and the need to raise funds for the charity. Unfair City tells...

Ad of the Week: Vanguard for Dunnes Stores – Thinkhouse

Credits: Agency - Thinkhouse Advertiser - Dunnes Stores Title - Vanguard for Dunnes Stores, a new collection by Paul Galvin Creative Directors: Paul Galvin + Jane McDaid Director: Jamie Brennan Art Direction: Kevin Goss Ross/Michael Roulstone Account team: Ashley Reddin/Anne Nuding Recording Studio: Moynihan Russell The Lowdown: Paul Galvin launched his debut menswear collection, VANGUARD, in collaboration with Dunnes Stores. Thinkhouse produced a 90 second video ad and seeded...

Sky Ireland Marks Women’s Football Sponsorship with Powerful Campaign

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To mark its sponsorship of the Republic of Ireland Women’s National Team, Sky Ireland has launched a new campaign to celebrate women’s football in Ireland, from grassroots level right up to senior international status. The Women’s National Team kicks off its first World Cup Qualifier of 2022 against Sweden next Tuesday, April 12 and the new campaign and this is the...

Ad of the Week: Bord Gáis Energy

Bord Gáis Energy has this week launched a new TV, radio and digital campaign, where new gas customers can avail of a 12-month 14% discount off their gas, plus a free boiler service. The ‘Boiler Stories – Holiday Spoiler’ advertisement, developed by Publicis, will run from this week until mid-April. The new advertisement takes a look at the impact of...

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