Havas Gives Ireland a Daily Dose With New Campaign for Sunday World
Havas Dublin has rolled out a new campaign for the Mediahuis-owned Sunday World. Called ‘Your Daily Dose’, the campaign positions the paper as the go-to source for “all the news you want to know and talk about, from crime and sports to showbiz and lifestyle.” Building on the insight that consuming the news is a habitual act, similar to taking a...
BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon Community
The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish advertising. Created by BBDO Dublin and New York-based production company Lobo, the film is called Unfair City and it highlights the growing inequality of homelessness and the need to raise funds for the charity. Unfair City tells...
New Škoda Campaign from Boys+Girls Features Funny Irish Placenames
Boys + Girls has created a new playful campaign for Škoda that prompts people to explore Ireland’s most colourfully named places. With the Škoda brand relaunching a new global positioning called ‘Let’s Explore’, the campaign includes an audio ad and a microsite. The lighthearted audio ad takes the audience on a giggle-inducing tour of Ireland, playfully highlighting towns like Muff, Stranagalwilly,...
Allianz Ireland – We Cover Courage
In the Company of Huskies has created the next instalment in Allianz Ireland’s ‘We Cover Courage’ campaign. This time Huskies has shifted the lens to take a light-hearted look at everyday courage. In this spot, viewers see a nervous mother and father as they hand over their car keys for the first time to their daughter. The ad was created to...
Ad of the Week: Goosebump Launches New Campaign for Mooju
Goosebump has launched a new campaign for the Glanbia-owned brand Mooju, a range of flavoured milks that are predominantly targeted at younger consumer demographic. The campaign will be skewed towards a mix of youth influencer marketing, with OOH, Spotify, Social and film all playing a part. The campaign will also hit stores with POS and digital screens. According to Sarah Love,...
Folk Wunderman Roll Out Powerful Campaign for Irish Cancer Society
https://vimeo.com/679973789/734022029c The Irish Cancer Society and creative agency, Folk Wunderman Thompson, have launched a poignant and powerful campaign to inspire people in Ireland who have been impacted by cancer to ‘take back from cancer,’ as part of this years’ Daffodil Day. Taking inspiration from the Akkoç family, the campaign follows the life of aspiring young filmmaker Ziya, sharing some intimate and...
Publicis Dublin Marks PTSB Rebrand With New Campaign
Publicis Dublin has created a new brand campaign to mark the roll out of a new brand identity and customer proposition for Permanent TSB which has now rebranded PTSB. The integrated campaign will run across TV, cinema, VOD, radio, digital and social formats with media strategy and buying by Dentsu X. The campaign kicks off with a brand film which brings...
Boys+Girls Urge Men to Check their Pee in New Campaign for Marie Keating Foundation
Boys+Girls has created a new campaign for The Marie Keating Foundation aimed at encouraging men to be more vigilant when it comes to spotting the early signs of prostate cancer. The new campaign is called "Pay Attention to Your Pee’ and aims to reframe urination changes as important health signals rather than embarrassing inconveniences. By highlighting the symptoms and normalizing...
Ad of the Week: Heineken Launches New Appleman’s Cider Campaign
Heineken Ireland has launched a new campaign called “The Joy of Simple” for its new premium cider Applemans which now joins its stablemate Orchard Thieves. The agency partners working on the campaign include Rothco, Starcom, MCCP and Thinkhouse. According to Emma-Jane McKeown, senior brand manager of Appleman’s: “Irish people expect, and deserve, choice – they have it in wine and in...
HSE: Nobody Will Thank You
“Nobody Will Thank You” was created by Core Creative with media by Spark Foundry.
