BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon Community
The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish advertising. Created by BBDO Dublin and New York-based production company Lobo, the film is called Unfair City and it highlights the growing inequality of homelessness and the need to raise funds for the charity. Unfair City tells...
BBH Dublin Rolls Out New Food Love Stories Campaign for Tesco Ireland
Tesco Ireland has rolled out the latest iteration of its Food Love Stories campaign across TV, print, digital, OOH and video-on-demand. The campaign was created by BBH Dublin, the agency’s third campaign for the retailer over the last 12 months. Tesco’s Grand Effie Award-winning ‘Food Love Stories’ campaign is back with its latest instalment made especially for audiences in Ireland, created...
Ad of the Week: Nissan LEAF
The Lowdown: When you are communicating for any brand it’s always good to know what dragon you are slaying. In the case of the New Nissan LEAF it was easy to know what dragon we were slaying. Or in this case snakes. In turns out that ‘snakes’ are alive and well in Ireland but this car has the potential to...
Droga5 Dublin Tugs at Heartstrings With New Campaign for Denny
Droga5 Dublin, formerly Rothco, has created a new emotive campaign for Denny called “Grand Dad.” This is the first campaign created by the agency since it rebranded while it’s also the first campaign for Denny since it was sold to Pilgrim’s Foods in 2021. The heart-felt campaign aims to remind us that, sometimes, the most comfort is derived from comforting...
Ad of the Week: ŠKODA Ireland – Boys and Girls
The Lowdown: ŠKODA cars might not be made in Ireland, but they’re certainly designed with Irish drivers and roads in mind. This 30-second spot, ŠKODA’s second in the Made for Ireland series, once again does away with the pretenses of the hyper stylized international car commercials and refreshingly explores the realities of driving in Ireland. Sometimes it’s loud. Sometimes it’s chaotic....
Ad of the Week: Calor – TBWA/Dublin
TBWA Dublin has launched a new multi-channel advertising campaign for Calor, one of Ireland’s leading suppliers of Liquid Petroleum Gas (LPG). The new campaign is part of a €1.2m spend by the company and includes the roll-out of new branding and design for the company which celebrates its 80th birthday this year. According to Sharon Nolan, marketing manager of Calor: “the...
Ad of the Week: Kerrygold Launches First Campaign Since 2010
Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin. Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms. The TV ad celebrates memories and experiences that pass on from generation to...
Credit Unions Highlight Non Profit Values in New Campaign from Core
Core has rolled out the latest iteration of its campaign for the Irish League of Credit Unions (ILCU) called "For You. Not Profit." According to Core, the latest campaign is a "testament to credit unions’ commitment to enhance the connection that people of all ages and backgrounds feel towards the credit union movement, with the ultimate goal of strengthening the...
RTÉ Gives GAA Minors a Major Boost
With this year being a year like no other for all aspects of GAA and sport, Electric Ireland, RTÉ and Spark Foundry, part of Core have partnered on an innovative new campaign to showcase Electric Ireland’s sponsorship and support of the Electric Ireland GAA All-Ireland Minor Championships. Electric Ireland’s sponsorship platform ‘This Is Major’ brings to life the insight ‘there’s...
A World First for Citroën Ireland
In what must be a world first, Citroën Ireland’s latest radio ad has been recorded inside one of its own cars. To demonstrate how good the suspension in the new range of Citroën’s actually is, the creative team at Bloom decided to record the latest radio ad while the car was being driven along a bumpy Irish country road...
