Ad of the Week: Tech Life Ireland – Atomic

The Lowdown: Tech/Life Ireland is a new national initiative to brand Ireland as a top destination to pursue a career in technology, funded by the Department of Jobs, Enterprise and Innovation it is being delivered in partnership with Enterprise Ireland, IDA Ireland and the tech industry to help attract up to 3,000 top tech professionals to Ireland each year. Atomic, the...

Droga5 Dublin Rolls Out New Brand Campaign for Denny

Droga5 Dublin, part of Accenture Song, has launched a new campaign for the food brand Denny. Following on from the success of the 2023 TV-led “Grand, Dad” campaign, the new social-first campaign “captures real and authentic family moments as it reunites two Irish families who haven’t been together in some time.” Called “Hungry for Home” viewers follow the stories of Annie...

TBWADublin Creates Campaign for SynerChi Kombucha

SynerChi Kombucha, Ireland’s first kombucha brewery, based in Gweedore, Co. Donegal has launched a new social campaign that urges us all to ‘Be More Donegal’. In other words, to find our natural Chi-ll. The colourful campaign, created by TBWADublin, draws inspiration from the wild and calm surroundings of Donegal, which also serve as a reflection of the range of refreshing...

Vodafone Targets Trade-ins in New Sustainability Campaign by Folk

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Folk Wunderman Thompson has launched a new campaign for Vodafone Ireland to encourage mobile phone users to trade in their old phone, get rewarded for doing so while doing their bit for the planet. The campaign is part of the mobile phone company’s commitment to sustainability and aims at creating awareness around Ireland’s first-to-market online smartphone trade-in tool. The...

Publicis Dublin Stresses the Importance of Poxy Chores for Gas Networks Ireland

Publicis Dublin has rolled out a new cross-platform safety campaign for Gas Networks Ireland. The new campaign sees the comeback of the feathered balladeer Tommy McAinary who sings about the “poxy chores” that are required to protect households from carbon monoxide emissions. Carbon monoxide safety communications have been very successful with alarm ownership in Ireland now standing at  65% of households....

Rothco Delivers New Campaign for Kerry Foods’s Strings & Things

Rothco | Accenture Interactive has created a new campaign for Strings & Things, the Kerry Foods-owned master-brand which includes the popular range of Cheese Strings and  other shaped cheese products for the children’s market. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string form....

Folk Rolls Out Emotive Campaign for Irish Cancer Society

Folk Wunderman Thompson has created a poignant awareness campaign for the Irish Cancer Society that reminds people that, despite the ongoing Covid-19 pandemic, cancer is “Still Here” and so is the Society. The campaign also provides a stark reminder of the devastating effects cancer has on the lives of patients, survivors and families and yet, there is a positive ray...

Gas Networks Ireland Badgers People to Check Before Digging in New Campaign

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Gas Networks Ireland has launched a new campaign aimed at anyone planning excavation work to check for gas pipelines before breaking ground. The playful but serious campaign, which was created by Publicis Dublin, features one particular anxious badger called Keith who wonders if his recent digging should be of concern. Keith overhears a construction worker inform a trainee of the importance...

Publicis Dublin Delivers New SPAR Campaign to Promote Own Brand Offerings

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Publicis Dublin has rolled out a new campaign for SPAR and EUROSPAR to promote the retailer’s own brand range of products. The new campaign is running across TV, radio, VOD and social. The campaign features customers getting up close and personal with SPAR Range products. In one scene a van driver backs into a giant pack of cookies, in another a...

TBWADublin Rolls Out New Campaign for Breakthrough Cancer Research

TBWADublin has created its first campaign for Breakthrough Cancer Research, the charity that raises money to fund cancer research. Building on the success of previous award-winning campaigns, the brief was to clearly showcase its unique mission as a charity – to achieve 100% survival for 100% of cancers and how this is only possible through research breakthroughs. Called “Every Breakthrough Brings...

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