Javelin Talks Consent in New Campaign for Department of Justice
Javelin has launched a new national awareness raising campaign on the topic of sexual consent on behalf of the Department of Justice. The campaign aims to change attitudes to consent by making consent more personal and relevant across the spectrum of sexual relationships and by building a positive understanding of consent by getting people thinking of consent as a positive...
The Public House Launches New Campaign to Support Rebrand of Irish Independent
The Public House have launched a new campaign to accompany the full rebrand undertaken by the Mediahuis-owned Irish Independent. The campaign, called “Written all over Ireland,” is running across TV, Cinema, VOD, radio, press, out of home, social and digital media. The new campaign is the result of a strategic repositioning project, which identified a unique strength of the Irish Independent...
Goosebump Floats New Bulmers Light Campaign
Goosebump has rolled out a new campaign for Bulmers Light called “Floaty Little Devils.” The campaign will run on TV, Social, Radio, Out of Home, In-store and with a strong presence in the on-trade. There are hot air balloon trips over the Bulmers Orchard also up for grabs, too. According to Karl Donnelly, marketing director, Bulmers Ireland: “We asked Goosebump for...
An Post Promotes Parcel Service with New Campaign
An Post has launched a new campaign called World Wide Open which is aimed at promoting its parcel delivery service. The new campaign was created by Target McConnells. According to Target McConnells' managing director, Abi Moran:“We wanted to make a powerful statement. In a time when some countries are talking about building walls and there’s a global tendency towards insularism, we...
Ad of the Week: FBD – Y&R Ireland
FBD, one of Ireland’s largest property and casualty insurers, has launched its fresh new brand proposition today following a €2.5 million investment in a campaign that will run throughout the year. Created by Y&R Ireland, the campaign is called ‘Protection. It’s in our Nature’ to reflect FBD’s commitment to protecting people, according to the insurer. “This was a big strategic decision...
Core Rolls Out Major Recruitment Campaign for Gardaí Siochána
With the Gardai Síochána seeking to take on an additional 1,000 new recruits in 2023, Core has rolled out a new recruitment campaign for the force to bring the total number of Gardaí in service to 15,000. The campaign shows the true nature of the job – working at 4am, making arrests, being physically active, as well as the significant...
The Public House Helps Dunnes Stores Shrink the Bill in New Campaign
Dunnes Stores has rolled out a new cross-platform campaign called “Shrink Your Bill” to showcase its Double Savers offering and its popular money-off vouchers. The new campaign was created by The Public House and is running across TV, radio, VOD, out-of-home, social and digital as well as in-store. Media is being managed by Carat. The campaign features ‘Bill’ characters shrinking while...
Allianz Backs Women’s Aid With €1m Campaign
Allianz Insurance has partnered with Women’s Aid as part of €1m three-year deal to highlight domestic abuse in Ireland. The German insurer will also support Women’s Aid in tackling the issue of domestic abuse and support those women who are living through domestic abuse in Ireland. The multi-faceted partnership, which includes financial and non-financial supports also includes an education and awareness...
Ad of the Week: Brennans Launches New Campaign Highlighting Special Moments
JWT Folk has created a new campaign for one of the country’s leading food brands, Brennans Bread. The new through-the-line campaign aims to remind consumers of the “special moments” in their busy lives. According to Ivan Hammond, Head of Marketing, Brennans: “At Brennans we are committed to providing a premium, fresh quality product that our consumers love and enjoy on a...
ISPCC Childline Launches New Digital Animation Campaign
The ISPCC has launched its new digital animation and print advertisement for Childline. The campaign, which was created by Ogilvy & Mather, which has developed numerous award-winning creative campaigns for the charity, aims to reminding young people that “they are not on their own.” The ad highlights the availability of Childline’s text service which has grown in popularity. Last year...
