Home Campaigns Ad of the Week Ad of the Week in Association with Adsmart from Sky: Boys+Girls ŠKODA

Ad of the Week in Association with Adsmart from Sky: Boys+Girls ŠKODA

Boys + Girls has delivered the latest instalment of ŠKODA’s “Made for Ireland” campaign. According to the branded entertainment agency, the new campaign reflects “the pride and confidence that ŠKODA drivers have in their cars.”

The campaign consists of a 30 second and 60 second spot, directed by Butter’s Zak Emerson.

According to Mark Tuthill, creative director at Boys + Girls: “Ireland’s ŠKODA drivers take great pride in their cars. This new work reflects that, and is as much a character study of ŠKODA drivers as it is the fantastic new ŠKODA range. It’s a maturing evolution of our Made for Ireland work, and we’re hugely proud of it. The new ŠKODA range is striking and bold, and this new work reflects that confidence”.

Raymond Leddy, head of marketing for ŠKODA adds: “The ŠKODA brand achieved its best ever sales performance in 2019 and reached fifth position in the Irish sales rankings for the first time. One of the contributing factors to this success has been due to our partnership with Boys+Girls, who have consistently delivered excellent communications over the last three years.”


Client – ŠKODA Ireland (@skodaireland)
Head of Marketing & Product – Raymond Leddy
Marketing Communications Manager – Eimear Walshe
Events & Sponsorship Manager – Ciara Breen
PR & Communications Executive – Niamh Duffy

Agency – Boys and Girls (@boysandgirlsltd)
Executive Creative Director – Rory Hamilton
Creative Directors – Laurence O’Byrne & Mark Tuthill
Account Director – David Carter
Account Executive – Rachel Campbell
Strategic Planning Director – Margaret Gilsenan
Junior Planner – Sacha Noyes
Producer – Keeva Bolger

Production Company – Butter (@butterfilms)
Director – Zak Emerson (@zakemerson)
Producer – Dara McClatchie
Exec Producer – Michael Duffy
Director of Photography – Joe Cook (@joecookdop)
Location Manager – Donnacha Brady

Grade – MPC (@movingpicturecompany)
Colourist – Matthieu Toullet (@matthieu.toullet)
Colour Executive Producer – Ellora Chowdhury (@ellora_mpc_colour)
Colour Producer – Edwin Elkington
Data Lab Manager – Kerri Aungle

Music – Mad Planet

Sound – Factory Studios (@factorystudiosuk)
Sound Design & Mix – Josh Campbell & Dan Beckwith
Audio Producer – Lou Allen

Post – Element
Post Producer – Chriona O’Sullivan


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