Home Campaigns Ad of the Week Ad of the Week: Cycling – McCannBlue

Ad of the Week: Cycling – McCannBlue


Agency: McCannBlue
Advertiser: Zurich Life
Title: “Cycling”
Creative Team: Graham Stewart/Christopher Gore
Account Team: Fiona Cooley/Amy Satelle
Producer: Joanne O’Hagan at Brilliant!
Director: Brian Durnin
Production Co: Red Rage
Producer: Gary Moore
Post Production: Windmill Lane
Sound Design: Mutiny

The Lowdown:

Our new integrated campaign for Zurich sees their international brand platform of “Whatever you truly love” developed for the Irish market to drive awareness for Zurich Pensions. If you are planning a pension, the one thing we know is that people need good support as it can be complex and confusing and who better to give you the support you need than Zurich, winners of the Best Investment Performance Award 2014, from the Irish Brokers Association. Our idea is brought to life through multiple channels, including TV, Digital, Radio and Outdoor.

The 30 sec commercial was shot in Co.Wicklow (and if you’re reading this and you don’t have pension, get in touch with a broker and ask them about a Zurich Pension!).

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